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    John Beshears

    John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

    • 10 Sep 2020
    • Research & Ideas

    The COVID Two-Step for Leaders: Protect and Pivot

    objective measures—such as innovation cycle times, flow efficiency (work time versus wait time), and market share changes—are useful for determining the existing state of the operating system components. The team then develops a sequenced... View Details
    Keywords: by Boris Groysberg and Katherine Connolly Baden
    • 09 Nov 2017
    • Working Paper Summaries

    Intermediation in the Supply of Agricultural Products in Developing Economies

    Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi
    • 26 Mar 2020
    • News

    'Bloomberg Surveillance' Full Show

      Jacob M. Cook

      Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

      • December 2021
      • Case

      Burning Glass Technologies: From Data to Product

      By: Suraj Srinivasan and Amy Klopfenstein
      In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
      Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
      Related
      • 07 Sep 2010
      • News

      Customers always know best

      • 20 Sep 2014
      • News

      Making Big Data Think Bigger

      • 16 Apr 2020
      • Research & Ideas

      Has COVID-19 Broken the Global Value Chain?

      dollars (or perceived that payments would be interrupted). Firms operating in the commodity markets also saw their revenues shrinking, and struggled to meet obligations in (dollar) debt. As a result, most of them turn to banks to obtain... View Details
      Keywords: by Sean Silverthorne
      • February 2009 (Revised September 2010)
      • Case

      JWT China: Advertising for the New Chinese Consumer

      By: Elisabeth Koll
      This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
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        Jonas Heese

        Jonas Heese is a Professor of Business Administration in the Accounting & Management (A&M) Unit at Harvard Business School. He serves as a course head of Financial Reporting and Control in the MBA core curriculum and teaches The Anatomy of... View Details

          Jill J. Avery

          Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

          Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
          • 06 Apr 2017
          • HBS Seminar

          Arkadiy Sakhartov, Wharton, University of Pennsylvania

          • 13 Jan 2003
          • Research & Ideas

          The Subconscious Mind of the Consumer (And How To Reach It)

          Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
          Keywords: by Manda Mahoney
          • 25 May 2016
          • News

          Professor John Beshears on how the nudge movement can improve healthy behavior

          • 25 May 2016
          • Video

          Professor John Beshears on how the nudge movement can improve healthy behavior

          • February 1996 (Revised February 2008)
          • Case

          Toshiba: Ome Works

          By: H. Kent Bowen, Janice H. Hammond, Sylvie Ryckebusch and Hiroshi Uchikoga
          In 1995, Toshiba was the market leader in portable computer sales worldwide. This case describes the assembly of portable notebook computers in Toshiba's Ome factory in Ome, Japan, providing insights into some of the reasons for Toshiba's success. In addition to... View Details
          Keywords: Factories, Labs, and Plants; Employees; Job Design and Levels; Production; Hardware; Japan
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          • January–February 2018
          • Article

          Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

          By: Leslie John, Tami Kim and Kate Barasz
          Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
          Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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          • October 2024
          • Case

          Tonik

          By: Andy Wu, Maliha Malek Quadir and Aticus Peterson
          This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details
          Keywords: Business Startups; Financing and Loans; Profit; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Emerging Markets; Entrepreneurship; Product; Banking Industry; Financial Services Industry; Technology Industry; Philippines
          Related
          • Research Summary

          Overview

          By: Jill J. Avery
          I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details