Publications
Publications
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(1,339)
- Faculty Publications (254)
- 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details
- March 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details
- February 2016 (Revised August 2020)
- Case
InsightSquared: Developing the Sales and Marketing Plan
By: Mark Roberge, Tom Eisenmann and Frank Cespedes
Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details
- February 2016 (Revised February 2017)
- Case
Mattermark
By: Jeffrey Bussgang and Annelena Lobb
Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details
- November 2015
- Case
Rubicon Global
By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- 2019
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
- 2015
- Working Paper
A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
- 2015
- Article
The Nobel Prize: The Identity of a Corporate Heritage Brand
By: Mats Urde and Stephen A. Greyser
Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
- June 2015 (Revised February 2017)
- Case
Uber and Stakeholders: Managing a New Way of Riding
By: Rosabeth Moss Kanter and Daniel Fox
By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing... View Details
Keywords: Uber; Ride-sharing; Sharing Economy; Transportation Network Company; Leadership And Change Management; Stakeholder Management; Managing Change; Leadership; Regulation; Smartphones; Web-enabled Application; Disruptive Technology; Startup Management; Entrepreneurship; Business and Stakeholder Relations; Transportation; Mobile Technology; Transportation Industry; Technology Industry
- June 2015 (Revised April 2018)
- Case
WeChat: A Global Platform?
By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
- May 2015 (Revised September 2015)
- Case
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
- May 2015
- Case
Pricing in a Digital World (2015)
By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
- April 2015 (Revised June 2016)
- Case
The Transformation of NCR
By: David Collis, Raffaella Sadun and Matthew Shaffer
During his tenure as CEO since 2005, Bill Nuti had moved NCR Corporation (originally National Cash Register) from its historical competence in hardware to become a provider of hardware and software for managing transactions across a range of industries and payments... View Details
- Article
A Case for Contextual Intelligence
By: Tarun Khanna
In this perspective, I make a case for entrepreneurs and academics alike to focus on what I have referred to elsewhere as Contextual Intelligence, the ability to understand the limits of our knowledge, and to adapt that knowledge to a context different from the one in... View Details
- December 2014 (Revised May 2015)
- Case
Growth Hacking at Bazaart (A)
By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
- 2014
- Working Paper
Hidden Substitutes
By: John William Hatfield and Scott Duke Kominers
In this paper, we show that preferences exhibiting some forms of complementarity
in fact have an underlying substitutable structure. Specifically, we show that some
preferences that are not substitutable in the setting of many-to-one matching with
contracts become... View Details
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
- June 2014
- Case
Harley-Davidson in India (A)
By: Krishna Palepu and David Lane
This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details