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Show Results For
- All HBS Web
(3,431)
- People (12)
- News (845)
- Research (1,975)
- Events (2)
- Multimedia (9)
- Faculty Publications (922)
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- 30 Jan 2018
- Blog Post
HBS Global Opportunity Fellowship: Making a Difference in Africa
its share of challenges and I can unequivocally say that the GO Fellowship is an opportunity I would have embraced with open arms. Many MBA students will find that their impact has a disproportionately larger effect working in emerging... View Details
- December 2011
- Article
EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets
By: Charles Dhanaraj and Tarun Khanna
Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details
Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey
Dhanaraj, Charles, and Tarun Khanna. "EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets." Academy of Management Learning & Education 10, no. 4 (December 2011).
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Plastic Bank, a global network of micro-recycling markets that empower the poor to transcend poverty by getting paid to collect plastic waste in their communities. The Plastic Bank is an ecosystem that provides an View Details
Keywords: Margie Kelley
- 2024
- Working Paper
Internal and External Capital Markets of Large Banks
By: Lina Lu, Marco Macchiavelli and Jonathan Wallen
Despite regulatory restrictions, large U.S. bank holding companies have sizable and dynamic internal capital markets. They raise long-term debt at the holding company and deposits at the commercial bank to internally make unsecured loans to affiliated broker-dealers.... View Details
Lu, Lina, Marco Macchiavelli, and Jonathan Wallen. "Internal and External Capital Markets of Large Banks." Working Paper, November 2024.
- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
- Web
Marketing Club | MBA
Conference Industry Speakers Career Treks Interview Preparation Exclusive Career Opportunities Club Email Address mktg@studentclubs.hbs.edu Club President Rachel Oh Club CFO Astrid Heredia Mailing Address Student Clubs of HBS, Inc. -... View Details
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in the View Details
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
schools across the country will compete for the $2,000 grand prize. This case will require participants to complete quantitative and qualitative analyses similar to those expected in post-MBA marketing roles. It is a great View Details
Keywords: All Industries
- 15 Apr 2017
- News
Bringing Markets to Myanmar
that I think comes to each of us a few times in our life, where all of a sudden, all of the work that we've done over the years and all the experiences we had, suddenly become blazingly clear through the rear view mirror. I was just glad for the View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Analysis": Managers frequently need to estimate the size of their markets, both for existing products, so that sales forecasts can be developed, and for new products, so that market opportunities can be... View Details
Keywords: by Sarah Jane Gilbert
- October 2005 (Revised February 2006)
- Case
ICEX: Making a Market in Iceland
Examines the impact of increased performance on the international visibility and positioning of the Icelandic Stock Exchange. Allows consideration of various options for stock exchange growth that are created by Iceland's strong economic performance in recent years.... View Details
Miller, Gregory S., and Brian DeLacey. "ICEX: Making a Market in Iceland." Harvard Business School Case 106-038, October 2005. (Revised February 2006.)
- 01 Jun 2018
- News
Disrupting India’s Dental Market
“Entering an industry that was entirely mom-and-pop,” he says, “we found the auxiliary services around it were also non-organized.” Singh saw an opportunity to create a national chain that would offer a consistent patient experience while... View Details
Keywords: Sasha Issenberg
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
HBS Course Catalog Challenges and Opportunities in the Restaurant Industry Course Number 1564 Senior Lecturer Michael S. Kaufman Executive Fellow Andy Pforzheimer Spring; Q3Q4; 3.0 credits 27 Sessions Exam Note: Andy Pforzheimer (Harvard... View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- Web
Marketing Curriculum - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of... View Details
- Web
Blog - Creating Emerging Markets
Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction Maxim Pike Harrell 27 Nov 2023 Creating Emerging Markets Sustainability... View Details