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Show Results For
- All HBS Web
(1,512)
- People (1)
- News (301)
- Research (980)
- Events (2)
- Multimedia (1)
- Faculty Publications (346)
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- 28 May 2019
- News
Case Study: Building the Base
potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details
- 01 Jun 2000
- News
The Right Connections
impact on the size of the start-up's IPO. "Downstream social capital was essential in attracting the interest of a top investment bank and getting a high valuation for the IPO," Higgins says. Such downstream connections can be valuable... View Details
Keywords: Judith A. Ross
- 01 Jun 2017
- News
Supercharged
promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China... View Details
- 01 Sep 2010
- News
Fair Trade
pharmaceuticals and software, and far above the average of all industries. Many apparent paradoxes add to the puzzle posed by the industry. While rarely considered fundamentally “bad,” such as the trade in narcotics or tobacco, the beauty industry has View Details
- 16 Jan 2020
- News
Hitting the High Notes
needs are the same. The number-one priority among C-suite executives is talent attraction and retention,” says Sheridan, who guides companies on best practices for employee engagement. “I’ve run three companies myself, so I use a lot of... View Details
Keywords: Margie Kelley
- 01 Jun 2013
- News
Collective Wisdom
Cathedral. Even the design of the HBS campus began as an architecture competition. Contests work well when we don't know what the right approach may be to a problem. Today they're used in a variety of situations, from creating logos to software code. "Spot labor" View Details
- 01 Jun 2016
- News
Up by the Roots
division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng market had to turn around.” +... View Details
Keywords: Francis Storrs
- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life... View Details
Keywords: April White
- 01 Sep 2008
- News
An American Story
imagine Ted Levitt was one of them.” At Antioch, Levitt met Joan Levy, who was attracted to his straightforward manner. “I was working on a paper in study hall, and he suddenly appeared and asked if I wanted to go out Saturday night,” she... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
elements are added.” Both businesses require vision and a healthy appetite for risk. Another similarity is permits, budgets, and a cast of people who come together to work on a common project for two or three years. Attracting a... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
prides itself on a handcrafted approach to coffee beverages that highlight natural flavors. Before coming to HBS, Keller served four years in the Navy; he cites teamwork as one of the greatest attractions of the work he did then and now.... View Details
Keywords: Julia Hanna
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service. The company purchases... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
of how it affects decision-making. At almost every stage of a start-up’s evolution, founders face a tension between attracting the resources needed to maximize the venture’s value and maintaining control of the enterprise—what I call the... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
prison" and becomes easily accessible by less complicated means and is accepted "as just being out there, like the electricity system." As for achieving commercial success through the Internet, writer and computer industry observer Esther Dyson noted that it's one... View Details
- 01 Mar 2006
- News
Academic Cross-Pollination
productively at the intersection of business, science, and technology. His second-year elective, Commercializing Science and High Technology, is designed to attract business, science, engineering, law, and medical students from across the... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966... View Details