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Show Results For
- All HBS Web
(1,524)
- People (1)
- News (310)
- Research (990)
- Events (4)
- Multimedia (1)
- Faculty Publications (355)
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- 01 Apr 1998
- News
World Class Learning
marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S.... View Details
Keywords: Eileen K. McCluskey
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are expected to last three months. “We're... View Details
Keywords: Margie Kelley
- 25 Feb 2020
- News
Case Study: The Credit Bureau
Adding B2B2C marketing will be an attractive option for customers because it provides one-stop shopping convenience and should increase exposure to more potential customers. This latter element will... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 01 Feb 2001
- News
Books
provides a hands-on blueprint for adopting the core principles of e-culture: treat strategy as improvisational theater; nurture networks of partners; reconstruct organizations as online and offline "communities"; and attract and retain... View Details
- 01 Oct 1999
- News
HBS Alumni Association Board of Directors: President's Report
online alumni directory. The committee's goal is to use technology to better communicate news and information to alumni and to facilitate communication between alumni. Positioning Clubs for the Next Century HBS clubs (both domestic and international) are working harder... View Details
- 06 Sep 2012
- News
Fashion-Forward
be a skill I could use in my career,” Amed says by phone from London. In fact, Amed has developed a worldwide following by employing those very same qualities. Launched in 2007, his website The Business of Fashion attracts more than... View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
and several years away from the Entrepreneurial Finance classrooms—launched an online version of the course through HBX, attracting students from around the globe. The experiment, as it turned out, was well worth running. He was, by his... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details
- 20 Nov 2015
- News
Room to Grow
and focus it up the supply chain and let the market forces determine which of the growers, processors, and distributors are going to succeed and be responsive to these market opportunities,” says Kendall.... View Details
Keywords: Margie Kelley
- 30 Jul 2025
- News
Play with Purpose
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi. This is Dan Morrell, host of Skydeck. Born in Chevy Chase, Maryland, Josh Harris (MBA 1990) attended NFL games at the old RFK Stadium in D.C. as a young child, and recalls being stunned by the... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
as CEO and president of Palm Computing and a decade as a marketing and logistics executive at Apple and its spin-off Claris, Dubinsky cofounded Handspring. As the company’s CEO, she oversees development, production, and View Details
- 12 Jan 2015
- News
Good Investments
Illustration by Marcos Chin It’s market day in Barrio Curtidores, which means the main thoroughfare is packed with shoppers perusing makeshift stands that offer everything from jeans and blenders to vegetables and tacos. Moto-taxis... View Details
- 25 Feb 2020
- News
The Influence of Geography on Work and Innovation
Illustration by VectorStock As a doctoral student at HBS, Prithwiraj “Raj” Choudhury identified a little-studied phenomenon in innovation: Managers from emerging markets who migrated to the United States for jobs at multinational... View Details
Keywords: April White
- 01 Oct 2000
- News
HBS Alumni Association Board of Directors: President's Report
distance learning while supporting the development of Baker Library's Working Knowledge Web site (www.hbsworkingknowledge.hbs.edu). HBS Clubs Recognizing that clubs must "reinvent" themselves in order to stay current among competing groups and continue to View Details
- 01 Dec 2004
- News
Clubs Offer Popular Management Programs
Charlotte, North Carolina, where Socarras is vice president for sales and marketing at Afton Village, a mixed-use real estate development company. “It was a pretty intense course, a lot of work, but I invested in something I really... View Details
- 09 Jul 2019
- News
The Road to Impact
applicable skill set. As he was finishing his MBA, he interviewed at Lehman Brothers and learned that many people at the company had worked in government, notably former U.S. Secretary of Commerce Peter George Peterson. Offensend thought that an organization that View Details
- 01 Dec 2008
- News
NYC Club Hosts Nonprofits
accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit trends. Professor John Quelch, a marketing expert, focused on... View Details
- 01 Jun 1996
- News
HBS Alumni Association Board of Directors: President's Report
conferences!), the local alumni business network has succeeded in attracting business leaders and experts who are right in the thick of the issues at hand; and, as one might expect from an HBS function, the dialogue and discourse is... View Details
Keywords: Cathy Connett
- 01 Apr 2001
- News
Beyond Accommodation
thought it would allow me to have a direct impact for a while.” The interesting business model that attracted Gibbons to NIB was also the organization’s weak point only a few years earlier. As a nonprofit organization established by the... View Details