Magazines - Publications - Faculty & Research

02 Sep 2016
Op-Ed

The Twitter Election

don't know what Twitter is. In 2015, the average American spent more than one-third of her media interaction time online and around one-third watching television, 10 percent reading magazines and newspapers, and 10 percent listening to... View Details

Keywords: by John Quelch and Thales Teixeira

17 Apr 2012
First Look

First Look: April 17

SesiaHarvard Business School Supplement 110-050 The (B) case describes shareholder and investor reactions to the 2008 compensation awarded Aubrey McClendon, founder and CEO of Chesapeake Energy, which according to Fortune Magazine made... View Details

Keywords: Carmen Nobel

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

"there is no such thing as a free lunch." The new generation of twenty-somethings lives in what Chris Anderson terms "the Long Tail," a term he coined in his Wired magazine column and that is the title of his new book.... View Details

Keywords: by James Heskett

04 Nov 2008
First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details

Keywords: Martha Lagace

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

Nayar led HCL as president and then CEO, the company's sales, market cap, and profits increased six fold, according to the book. Fortune magazine wrote that the HCL had "the world's most modern management" and the company was named one of... View Details

Keywords: by Kim Girard

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

"The ghosts of the past are always lying in wait to haunt us." We have two ghostly words for Microsoft: Windows Vista. It's been nearly six years since the launch of that version of Windows, but harried IT managers may never forget the glitches. (PC World... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Digital Transformation at Brazilian Retailer Magazine Luiza By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations... View Details

Keywords: Dina Gerdeman

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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24 Apr 2013
Research & Ideas

Who Sets Your Benchmarks?

magazine covers, which were dominated by the smiling faces of people who had "made it." Boy, they sure seemed happy! As a student, I was regularly assessed, tested, graded, and otherwise measured against "objective"... View Details

22 Aug 2007
Research & Ideas

The Hedge Fund as Activist

monitoring management. While the Economist magazine recently suggested that we are in an era of the "imperial shareholder," our results indicate that activism tends to be most successful when there is a high probability of a... View Details

Keywords: by Robin Greenwood; Financial Services

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

businesses, I’ll let Speed Trap’s content speak for itself. With respect to the book’s conservative tone, I do think I was reflecting the Zeitgeist. If you are skeptical, read Michael Lewis’s 2002 New York Times Magazine article “In... View Details

Keywords: by Thomas R. Eisenmann; Technology

04 Apr 2007
Research & Ideas

The Business of Global Poverty

materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, and customer service, all... View Details

Keywords: by Garry Emmons

13 Jan 2003
Research & Ideas

Making Biotech Work as a Business

for example, was a banner year for bad news, with thirty late-stage clinical failures of biotech drugs, he said. The online magazine Signals, which is published by Recombinant Capital, a consulting firm that works on biotechnology... View Details

Keywords: by Martha Lagace; Biotechnology; Health; Technology

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

decades consulting to major businesses and governments all over the world, had something to say about this. I surveyed 785 companies, start-ups as well as the global giants, on many continents of the world, in collaboration with Inc. View Details

Keywords: by Staff

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case studies in the pipeline. I am also thinking... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

06 Apr 2010
First Look

First Look: April 6

respectively, I find that the identity of a new industry is in fact the result of an interaction between contexts and entrepreneurial agency. With the help of oral histories, magazine primary sources, and other databases I show that the... View Details

Keywords: Martha Lagace

17 Nov 2014
Lessons from the Classroom

Managing the Family Business: Are Optimists or Pessimists Better Leaders?

they will do it in different ways, with different goals. Which are you? Here's a quick test. I plunk down two magazines in front of you. One, Time, has Warren Buffet on the cover, under the headline "The Optimist." The other... View Details

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

Indian art as a legitimate category of fine art. Newspapers and magazines (both general interest magazines as well as dedicated art publications) in India and abroad began to write not only about the... View Details

Keywords: by Sean Silverthorne

05 Jun 2000
What Do You Think?

What’s Happening to Our Patience?

increasing their value. Denise Rickman grabs a magazine from the rack while in the supermarket checkout lane. Imran Jafar rides his scooter to work, enjoying the benefits of close-to-the-road transportation, exercise, and what sounds a... View Details