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- All HBS Web
(232)
- People (5)
- News (81)
- Research (113)
- Multimedia (4)
- Faculty Publications (33)
- Web
Student Clubs | MBA
Student Organization Latter-day Saint Student Association M Management Consulting Club Marketing Club Middle East & North Africa Club Midwest Student Association O Outdoors Club P Partners' Club Pickleball Club Polo & Equestrian Club PRIDE Public-Speaking Club R Real... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
locate their goods in high-traffic locations, where consumers felt free to make on-the-spot "impulse" purchases. This meant the surroundings must be beautiful, exclusive, and comfortable for consumers. Department stores were... View Details
- 13 May 2013
- Blog Post
Final presentations and final farewells
our internships and to provide honest feedback and suggestions. Sephora, and luxury goods in general are not areas where we will see the demand for MBAs in droves, nor is there necessarily that need.... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
notions of strategy, business model, and tactics. The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Published: November 25, 2009 Gandhi once wrote that "a... View Details
Keywords: by Sean Silverthorne
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Portrait Project
Sharon Liszanckie
Twist what HBS taught about aspirational marketing, NOT to sell luxury goods, but to illustrate "goods" aren't important, what you do for others is. Demonstrate that increasing shareholder return is not wholly synonymous with... View Details
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury brands... View Details
Keywords: Maureen Harmon
- 01 Sep 2013
- News
The Joy of Spending
Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We... View Details
- 14 Jan 2022
- News
Power Play
equity investment strategy is better executed and better aligns the firm with its investors and executive teams—a luxury afforded by its independence from other firms evaluating the opportunity. SER focuses on being an opportunistic and... View Details
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
people could understand that luxury goods could come out of Africa." At the wine festival, Cuffe had met Vivian Brutus Kleynhans, one of seven sisters who produced a selection of various wines, aptly named... View Details
- 08 Jan 2019
- News
Raising Prospects for Female Funders
Maria Eugenia Giron (MBA 1992) is an entrepreneur and investor in the luxury goods industry, based in Madrid. She’s a cofounder of Rising Tide Europe, a women’s angel investing group that is part of an... View Details
- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the... View Details
Keywords: Bhaskar Chakravorti
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
structure) or you have to cut distribution to restore the exclusivity of the brand. Expect the 600 store closings to be the first of a series of downsizing announcements. Sometimes, in the world of marketing, less is more. Schultz sought, admirably, to bring View Details
- 06 Sep 2012
- News
Fashion-Forward
Amed “Does this look good on me?” That’s a question Imran Amed (MBA 2002) heard frequently when he was growing up in Calgary, Canada, no doubt because friends and family quickly learned he was often insightful, on target, and honest in... View Details
- 03 Feb 2021
- News
Power Play
contributed complementary skills from the energy sector—to establish the firm’s leadership team. Advani believes the company’s middle-market private equity investment strategy is better executed and better aligns the firm with its investors and executive teams—a View Details
Keywords: Maureen Harmon
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and... View Details
- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect... View Details