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- Faculty Publications (71)
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- All HBS Web (201)
- Faculty Publications (71)
- 18 Jun 2014
- News
Robert (MBA 1964) and Lynn Burt
Robert (MBA 1964) and Lynn Burt In honor of his 50th Reunion, Robert Burt established a charitable gift annuity that will provide his wife, Lynn, with an income stream from Harvard during her lifetime and then fund a permanently endowed... View Details
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer View Details
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
values were reflected in the zaibatsu and other enterprise groups, which paternalistically watched over their affiliated companies. Within the organization, such values were evident in the widespread norm of... View Details
- 01 Sep 2010
- News
Head Games
deeper medical research — could change as much as attitudes about smoking? Guesstimates as to the value of the sports business range into the hundreds of billions of dollars — could that juggernaut be affected simply by parents refusing... View Details
- Profile
Doha Tantawy
"first reality check. I saw how economics play out in a real marketplace, how all the constituents – business, customers, legal context—work together." The experience awakened a passion to "serve consumers, to see change happen and to increase View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)... View Details
Keywords: Sean Silverthorne
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
test kits to fund frontier research into cardio diagnostics. More risky than pursuing blockbusters is not to pursue them, to condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School... View Details
Keywords: Martha Lagace
- 05 Nov 2017
- Blog Post
What You Need to Know about SVMP
opportunities to take business classes. I knew that if I had the opportunity to attend the program, it would open my eyes to the experience and the value of a business education. I was also confident that it would help me to become a... View Details
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
Amira launched an extension of the platform for small and micro businesses. In an unusual turn for an ecommerce business, BulkWhiz retains distribution and delivery. "The lifetime value of a CPG... View Details
- 01 Mar 2010
- News
Slum for Sale
parcel of land in a rapidly growing city of some 14 million people with one of the highest real estate values in the world. In “Dharavi: Developing Asia’s Largest Slum,” HBS assistant professor Lakshmi Iyer and lecturer John Macomber... View Details
- Web
Honors & Awards - Institute For Strategy And Competitiveness
HBS ISC About Michael Porter About Michael Porter A Letter from Michael Porter Biography The Essential Porter Honors & Awards Affiliated Organizations & Institutions VBHCD Initiative Honors & Awards Honors & Awards Porter Prize Japan Porter Prize India Porter Prize... View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
answers." ADVICE TO CURRENT STUDENTS "One of the most important elements of leadership is fairness. You have to be consistent in the decisions that you make and the messages that you deliver. An organization looks to you as representative of the View Details
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
founder of Avid Technologies. He’s still on our advisory board, and he has also put us in touch with a contact at Lifetime Television. Since then we’ve produced two films for them.” Montage, with offices in New York and Los Angeles,... View Details
- 24 May 2023
- Blog Post
Innovating, Funding, and Scaling Climate Solutions at Harvard Business School: Day Three of Harvard Climate Action Week
to a capital provider to do what they said they were going to do and deliver the economic value that the projects promise,” said Jacobs. “The only way you can deliver that value, whether it’s to the investor or to other stakeholders like... View Details