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- Faculty Publications (72)
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- All HBS Web (201)
- Faculty Publications (72)
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
values were reflected in the zaibatsu and other enterprise groups, which paternalistically watched over their affiliated companies. Within the organization, such values were evident in the widespread norm of... View Details
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 18 Jun 2014
- News
Robert (MBA 1964) and Lynn Burt
Robert (MBA 1964) and Lynn Burt In honor of his 50th Reunion, Robert Burt established a charitable gift annuity that will provide his wife, Lynn, with an income stream from Harvard during her lifetime and then fund a permanently endowed... View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
quest for loyal customers is largely wasted effort ... Companies that have committed to complicated schemes for customer loyalty management (such as Lexus, Staples, and American Airlines) don't have much to show for it... Consultants peddling customer View Details
Keywords: by James Heskett
- 01 Sep 2010
- News
Head Games
deeper medical research — could change as much as attitudes about smoking? Guesstimates as to the value of the sports business range into the hundreds of billions of dollars — could that juggernaut be affected simply by parents refusing... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community building... View Details
- Profile
Doha Tantawy
"first reality check. I saw how economics play out in a real marketplace, how all the constituents – business, customers, legal context—work together." The experience awakened a passion to "serve consumers, to see change happen and to increase View Details
- 05 Nov 2017
- Blog Post
What You Need to Know about SVMP
opportunities to take business classes. I knew that if I had the opportunity to attend the program, it would open my eyes to the experience and the value of a business education. I was also confident that it would help me to become a... View Details
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details
- Web
Honors & Awards - Institute For Strategy And Competitiveness
HBS ISC About Michael Porter About Michael Porter A Letter from Michael Porter Biography The Essential Porter Honors & Awards Affiliated Organizations & Institutions VBHCD Initiative Honors & Awards Honors & Awards Porter Prize Japan Porter Prize India Porter Prize... View Details
- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
founder of Avid Technologies. He’s still on our advisory board, and he has also put us in touch with a contact at Lifetime Television. Since then we’ve produced two films for them.” Montage, with offices in New York and Los Angeles,... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)... View Details
Keywords: Sean Silverthorne
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
test kits to fund frontier research into cardio diagnostics. More risky than pursuing blockbusters is not to pursue them, to condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than... View Details
- Profile
Jacob Meiner
lifetime At BCG, where he plans to return after graduation, Jacob realized that his "next step required exposure to as large and diverse a community as possible, not just in race, sex, and background, but in viewpoints and ideas. HBS... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose.... View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
The Photographic Illustrators, Inc. sponsored the exhibit to promote an importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to emphasize a trend toward a national... View Details
- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School... View Details
Keywords: Martha Lagace
- 01 Mar 2010
- News
Slum for Sale
parcel of land in a rapidly growing city of some 14 million people with one of the highest real estate values in the world. In “Dharavi: Developing Asia’s Largest Slum,” HBS assistant professor Lakshmi Iyer and lecturer John Macomber... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta