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- All HBS Web (236)
- Faculty Publications (37)
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- All HBS Web (236)
- Faculty Publications (37)
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
extensive customer interviews and prototyping. In addition, professors make themselves available to discuss industry trends. Students can also lean on the distinct skills of the other members of their six person team. Finally, students... View Details
Keywords: Consumer Products / Retail
- Web
The Experience | Information Technology
experience. You can see when participants raise their hands, when they lean into the discussion, and when they’re not fully engaged. It’s online teaching and learning, on a whole new level. Seamless program delivery Behind the scenes, a... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but very few. Instead, companies should compete "on the basis... View Details
- Web
Books - Institute For Strategy And Competitiveness
activity-based costing (TDABC), an easier and more powerful way to implement ABC — revealing inefficient processes, unprofitable products and customers, and excess capacity. The authors also show how to use TDABC to link strategic... View Details
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
entire model is an exercise in frustration and futility. The purpose of this course is to demystify sales and help you understand how to sell products and services within entrepreneurial settings. The course material is applicable whether... View Details
- 13 Sep 2019
- News
Hollywood Ending
else in town, when they commission content, they own the IP. But we made the strategic decision not to compete with our suppliers,” Toubassy says. Instead Quibi pays the studios’ production costs up front, including a 20 percent premium... View Details
- 01 Sep 2004
- News
Duncan M. ("Greg") Murray (MBA 1964)
two-year-old Hereford heifers to populate the farm my father had purchased just after World War II. We drove; the “girls” took the train. Dad had built a western-style, open-front pole barn in anticipation, and our somewhat skeptical neighbors came by, View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the... View Details
Keywords: Martha Lagace
- Web
Tough Tech Ventures - Course Catalog
strategies and tactics for managing risk vs. reward. Historically, most entrepreneurship courses (at HBS, and elsewhere) disproportionately focus on consumer- and /or software-centric business model and product experimentation tools... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
solving last mile delivery to cryptocurrencies, but finally decided to make employees happier and healthier by creating the first fully-automated, free-standing smoothie machine for offices. It combines my passion with my skillset. Recruiting a team and putting the... View Details
Keywords: Entrepreneurship
- 01 Jun 2024
- News
Turning Point: On the Line
Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Day 116 was bizarrely poetic. Or poetically bizarre. And not just because I was an HBS grad participating in his second strike. To that point in last year’s... View Details
- Web
Public Entrepreneurship - Course Catalog
problems. Risk. How can public leaders and their private partners take on riskier projects? And how do we navigate obstacles to that? We consider whether lean startup techniques can be applied to these efforts. Opportunity. How can... View Details
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
shows how one of the forces that threatens established companies can also be a source of salvation: disruptive change. Plus: Innovation worksheets. Bringing 'Lean' Principles to Service Industries Toyota and other top manufacturing companies have embraced, improved,... View Details
Keywords: by Sean Silverthorne
- Profile
Mike Monagle
Lingua $5,000 to test the business along lean startup principles. “We’re testing three things,” says Mike. “We’ll look at demand – who’s the target, and what should this product look like for them? Then... View Details
- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
lean advertising. (Other lean advertising techniques include do-it-yourself content, crowd-sourced talent, and do-it-yourself distribution—also known as inbound marketing.) "It turns out that while getting... View Details
- Web
Rock 100: The Summit - Entrepreneurship
Marketing and Selling Disruptive Products to Mainstream Customers , Geoffrey A. Moore Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption , John T. Gourville The Innovator’s DNA , Dyer et. Al Organization... View Details
- Web
Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog
this course is to demystify sales and help you understand how to manage go-to-market functions within entrepreneurial settings. The course material is applicable whether you become an entrepreneur, venture capitalist, management consultant, general manager, View Details
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
years. You see them leaning on national security contracts as a way to keep their businesses moving forward, which does raise some interesting questions about the development of this sector going forward. And you see it in the increasing... View Details
- 01 Jul 2013
- News
The Nature of Business
learned at Harvard and at Goldman Sachs," he recalled. "Viewing nature through the lens of basic business principles—maximize returns, invest in your assets, manage your risks, diversify, and promote innovation—can open the door for View Details