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- Faculty Publications (33)
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- All HBS Web (226)
- Faculty Publications (33)
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Entrepreneurial Sales 101: Founder Selling - Course Catalog
entire model is an exercise in frustration and futility. The purpose of this course is to demystify sales and help you understand how to sell products and services within entrepreneurial settings. The course material is applicable whether... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but very few. Instead, companies should compete "on the basis... View Details
- Web
Tough Tech Ventures - Course Catalog
strategies and tactics for managing risk vs. reward. Historically, most entrepreneurship courses (at HBS, and elsewhere) disproportionately focus on consumer- and /or software-centric business model and product experimentation tools... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
solving last mile delivery to cryptocurrencies, but finally decided to make employees happier and healthier by creating the first fully-automated, free-standing smoothie machine for offices. It combines my passion with my skillset. Recruiting a team and putting the... View Details
Keywords: Entrepreneurship
- 13 Sep 2019
- News
Hollywood Ending
else in town, when they commission content, they own the IP. But we made the strategic decision not to compete with our suppliers,” Toubassy says. Instead Quibi pays the studios’ production costs up front, including a 20 percent premium... View Details
- Web
Public Entrepreneurship - Course Catalog
problems. Risk. How can public leaders and their private partners take on riskier projects? And how do we navigate obstacles to that? We consider whether lean startup techniques can be applied to these efforts. Opportunity. How can... View Details
- Web
Rock 100: The Summit - Entrepreneurship
Marketing and Selling Disruptive Products to Mainstream Customers , Geoffrey A. Moore Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption , John T. Gourville The Innovator’s DNA , Dyer et. Al Organization... View Details
- 01 Sep 2004
- News
Duncan M. ("Greg") Murray (MBA 1964)
two-year-old Hereford heifers to populate the farm my father had purchased just after World War II. We drove; the “girls” took the train. Dad had built a western-style, open-front pole barn in anticipation, and our somewhat skeptical neighbors came by, View Details
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
shows how one of the forces that threatens established companies can also be a source of salvation: disruptive change. Plus: Innovation worksheets. Bringing 'Lean' Principles to Service Industries Toyota and other top manufacturing companies have embraced, improved,... View Details
Keywords: by Sean Silverthorne
- 15 Mar 2021
- Office Hours
Readers Ask: What's the Next 'Big Thing' in Finance?
strongly lean toward those. Question: How important is advertising for big companies? Cohen: Advertising is a lifeblood for corporations, even though how they’re doing it changes over time. They used to use billboards and newspapers; now,... View Details
- 01 Aug 2002
- News
Class Day & Commencement
prevailing conditions. “In good times and bad,” he counseled, “it's wise to remember to lean against the wind.” Whitehead concluded by noting the trend among companies toward greater social involvement and responsibility. “I believe your... View Details
- Profile
Anthony Martore
In my Technology and Operations Management (TOM) course during the first semester, we stepped outside of the classroom and completed a two-day live simulation resembling a factory assembly line. We organized production groups of eight... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
lean advertising. (Other lean advertising techniques include do-it-yourself content, crowd-sourced talent, and do-it-yourself distribution—also known as inbound marketing.) "It turns out that while getting... View Details
- 01 Jun 2024
- News
Turning Point: On the Line
Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Leonard Dick (MBA 1990) (Illustration by Gisela Goppel) Day 116 was bizarrely poetic. Or poetically bizarre. And not just because I was an HBS grad participating in his second strike. To that point in last year’s... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he had always wanted to launch and... View Details
- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- Profile
Nelson Yuan
Symantec in the Bay Area, where he will help manage a new enterprise product focused on storage software. “In the future,” he says, “I’m leaning more toward established companies right after graduation,... View Details
- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
party offering starkly differing prescriptions for growth, it’s more important than ever to understand how political leanings shape the business, the workplace, and beyond. “Political homogeneity of executive teams in the US has become... View Details
Keywords: by Jay Fitzgerald
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
Innovation? Hiding From Managers Can Increase Your Productivity Would you be suspicious of employees who drew a curtain around themselves? What if you knew the curtain was specifically to block your prying managerial eyes? Harvard... View Details
Keywords: Re: Multiple Faculty
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
writers—to fund their work, often with the only return an advance copy of a DVD, concert tickets, or a signed thank-you note. Some companies have run with the Kickstarter concept to create products as well, the most successful being... View Details