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Show Results For
- All HBS Web
(969)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
Worldwide. Moore described the lengths to which Time Inc. goes to probe for insights into the ever-changing mindset of consumers. The company conducts more than 1,000 research projects a year. But insights can come from unexpected places.... View Details
- 01 Oct 1996
- News
Lasting Impressions
University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details
Keywords: Deborah E. Blagg
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 02 Sep 2018
- News
Havana Rising
company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
- 01 Sep 2015
- News
The Business of Love
Illustrations by Istvan Banyai By the standards of the algorithmic, instant-judgment online dating age, Jess Kushner (MBA 2008) and Ken Deckinger have a story fit for an old-fashioned romantic comedy. In 2003, Deckinger was running a speed-dating View Details
Keywords: April White
- 30 Apr 2021
- News
Revealing the Rules
was your experience? I remember sitting beside a colleague in the office one day, early on in my career. Both of us were minding our own business when a higher-up from the company walked by and said to my colleague, “Are you so-and-so?... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 01 Mar 2005
- News
Answering the Call
Get What You Pay Them Case: Lincoln Electric Company Written: 1975 Copies Sold: 284,826 With a tradition of innovation and technological leadership, the Lincoln Electric Company of Cleveland, Ohio, was the... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
McKinsey. Although the company provided a car and driver, Makarim, who had lived in Indonesia as a child, preferred to use the ubiquitous motorcycle taxis. Known as “ojek,” the two-wheelers were informally organized. Most neighborhoods... View Details
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a small View Details
- 01 Jun 2020
- News
Inside Out
Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Senior Lecturer John Macomber grew up working for the George B.H. Macomber Company, the construction View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
- 01 Oct 1996
- News
Leading In a New Era
Four 1971 classmates — three who serve on the front lines of corporate leadership in the 1990s and one learned observer of the changing role of the senior executive — comment on the complex task of running a successful company in an... View Details
Keywords: Nancy O. Perry
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details