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Publications

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  • All HBS Web  (970)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (970)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
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  • 01 Dec 2011
  • News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

energize your current customers to recruit new ones. Before companies enter the social-networking world, however, four “POST” questions need to be answered: People (what are your customers ready for?); Objectives (what are your company’s... View Details
Keywords: Sean Silverthorne; Management
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Jan 2006
  • News

Ann S. Moore, MBA 1978

Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
  • 01 Dec 2006
  • News

The Hard Way

Australia (formerly “The Office” Business Academy), was doing swimmingly, ensconced on the 26th floor of an upscale downtown high-rise. The stunning views from the city’s tallest building inspired her company slogan: “See You at the Top.”... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government
  • 01 Jun 1998
  • News

Diversity and Community

the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
  • 01 Apr 2002
  • News

Charting the Luminary Leadership in Professional Service Firms

Charting the Luminary Leadership in Professional Service Firms In their new book Aligning the Stars: How to Succeed When Professionals Drive Results (Harvard Business School Press), HBS professor Jay W. Lorsch and former Bain & Company... View Details
Keywords: professional service firms; Publishing Industries (except Internet); Information
  • 06 Jul 2015
  • News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Jun 2025
  • News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details
  • 01 Mar 2006
  • News

The Producers

vertically integrated,” he notes. “Studios used to be stand-alone companies that were run like fiefdoms. Now they’re run like major corporations answering to shareholders.” Skyrocketing fees for star actors coupled with the high marketing... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Sep 2015
  • News

The Business of Love

Illustrations by Istvan Banyai By the standards of the algorithmic, instant-judgment online dating age, Jess Kushner (MBA 2008) and Ken Deckinger have a story fit for an old-fashioned romantic comedy. In 2003, Deckinger was running a speed-dating View Details
Keywords: April White
  • 01 Mar 2005
  • News

Answering the Call

Get What You Pay Them Case: Lincoln Electric Company Written: 1975 Copies Sold: 284,826 With a tradition of innovation and technological leadership, the Lincoln Electric Company of Cleveland, Ohio, was the... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

McKinsey. Although the company provided a car and driver, Makarim, who had lived in Indonesia as a child, preferred to use the ubiquitous motorcycle taxis. Known as “ojek,” the two-wheelers were informally organized. Most neighborhoods... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
  • 01 Sep 2007
  • News

To The Rescue

house Western companies happens in conditions that wouldn’t pass an OSHA inspection. Clean drinking water and indoor plumbing are a luxury, and slums line main roads. For many of the country’s 1.1 billion residents, life still exists... View Details
Keywords: Garrett M. Graff; emergency response networks; Ambulatory Health Care Services; Health, Social Assistance; Telecommunications; Information
  • 01 Mar 2004
  • News

Toy Story

sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a small View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Dec 2008
  • News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details
Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 18 Dec 2019
  • News

Thinking Smart About Numbers

of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
  • 01 Dec 2016
  • News

Alumni Books of 2016

Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the authors... View Details
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