Publications

October 1997 (Revised May 1998)
Case

Decision Making at the Top: The All-Star Sports Catalog Division

By: David A. Garvin and Michael Roberto

Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details

Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy

Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details

Decision Leadership

DECISION LEADERSHIP is a passionate argument that leaders are, above all, decision architects. They pursue truth over power. When they do, their decisions are more ethical, accounting for broad constituencies and diverse perspectives. Their approach to any task is... View Details

November 2022 (Revised February 2024)
Exercise

Managing Customer Retention at Teleko

By: Eva Ascarza

This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management. View Details

Keywords: Algorithmic Decision Making; Marketing Strategy; Customer Focus and Relationships

December 2004 (Revised March 2006)
Background Note

Decision Trees

By: Robin Greenwood and Lucy White

This case introduces decision analysis. Using a simple example, it illustrates the use of probability trees and decision trees as tools for solving business problems. View Details

Keywords: Decision Making

11 Feb 2019
Working Paper Summaries

Gender Stereotypes in Deliberation and Team Decisions

Keywords: by Katherine B. Coffman, Clio Bryant Flikkema, and Olga Shurchkov

winter 1996
Article

Ethics for the 21st Century: A Decision Making Approach

By: D. M. Messick and M. H. Bazerman

Keywords: Ethics; Decision Making

30 Oct 2017
News

Research: The Rise of Partisan Media Changed How Companies Make Decisions

October 2013
Case

Decision Making at the Top: The All-Star Sports eBusiness Division

By: David A. Garvin and Michael A. Roberto

Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details

Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy

Research Summary

Managerial Decision Analysis

By: David E. Bell

David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

Read Now

2020
Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé

Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical utility... View Details

Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Policy

10 May 2011
Working Paper Summaries

The Impact of Forward-Looking Metrics on Employee Decision Making

Keywords: by Pablo Casas-Arce, F. Asís Martínez-Jerez & V.G. Narayanan; Banking

October 2002
Article

The Speed Trap: Exploring the Relationship between Decision Making and the Temporal Context

By: Leslie Perlow, Gerardo Okhuyson and Nelson Repenning

Keywords: Decision Making

Article

Overcoming the Outcome Bias: Making Intentions Matter

By: Ovul Sezer, Ting Zhang, Francesca Gino and Max Bazerman

People often make the well-documented mistake of paying too much attention to the outcomes of others’ actions while neglecting information about the original intentions leading to those outcomes. In five experiments, we examine interventions aimed at reducing this... View Details

Keywords: Outcome Bias; Intentions; Joint Evaluation; Judgment; Separate Evaluation; Goals and Objectives; Prejudice and Bias; Judgments; Performance Evaluation; Outcome or Result

July 2024
Case

Roja Garimella: Developing a Founder's Judgment

By: Reza Satchu and Patrick Sanguineti

Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details

Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry

August 1993 (Revised December 1997)
Background Note

Decision Analysis

Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details

Keywords: Analysis; Decision Making