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  • All HBS Web  (8,030)
    • People  (24)
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    • Events  (11)
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  • 25 Nov 2009
  • Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Retail
  • October 2024
  • Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
Citation
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Vuori, Timo O., and Michael Tushman. "Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011)." Strategic Management Journal 45, no. 10 (October 2024): 2018–2062.
  • 19 May 2021
  • News

How to Make Better Decisions About Your Career

  • October 2013
  • Case

Decision Making at the Top: The All-Star Sports eBusiness Division

By: David A. Garvin and Michael A. Roberto
Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details
Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy
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Garvin, David A., and Michael A. Roberto. "Decision Making at the Top: The All-Star Sports eBusiness Division." Harvard Business School Case 314-010, October 2013.
  • October 1997 (Revised May 1998)
  • Case

Decision Making at the Top: The All-Star Sports Catalog Division

By: David A. Garvin and Michael Roberto
Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details
Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy
Citation
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Garvin, David A., and Michael Roberto. "Decision Making at the Top: The All-Star Sports Catalog Division." Harvard Business School Case 398-061, October 1997. (Revised May 1998.)
  • winter 1996
  • Article

Ethics for the 21st Century: A Decision Making Approach

By: D. M. Messick and M. H. Bazerman
Keywords: Ethics; Decision Making
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Messick, D. M., and M. H. Bazerman. "Ethics for the 21st Century: A Decision Making Approach." MIT Sloan Management Review 37, no. 2 (winter 1996): 9–22.
  • 30 Oct 2017
  • News

Research: The Rise of Partisan Media Changed How Companies Make Decisions

  • Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details
  • 11 Feb 2019
  • Working Paper Summaries

Gender Stereotypes in Deliberation and Team Decisions

Keywords: by Katherine B. Coffman, Clio Bryant Flikkema, and Olga Shurchkov
  • Research Summary

Managerial Decision Analysis

By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details

    Decision Leadership

    DECISION LEADERSHIP is a passionate argument that leaders are, above all, decision architects. They pursue truth over power. When they do, their decisions are more ethical, accounting for broad constituencies and diverse perspectives. Their approach to any task is... View Details

    • 10 May 2011
    • Working Paper Summaries

    The Impact of Forward-Looking Metrics on Employee Decision Making

    Keywords: by Pablo Casas-Arce, F. Asís Martínez-Jerez & V.G. Narayanan; Banking
    • 2009
    • Working Paper

    The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

    By: Roy Y.J. Chua and Xi Zou
    Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
    Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
    Citation
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    Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
    • December 2004 (Revised March 2006)
    • Background Note

    Decision Trees

    By: Robin Greenwood and Lucy White
    This case introduces decision analysis. Using a simple example, it illustrates the use of probability trees and decision trees as tools for solving business problems. View Details
    Keywords: Decision Making
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    Greenwood, Robin, and Lucy White. "Decision Trees." Harvard Business School Background Note 205-060, December 2004. (Revised March 2006.)
    • 2011
    • Other Unpublished Work

    The Impact of Forward-Looking Metrics on Employee Decision Making

    By: Pablo Casas-Arce, Francisco de Asis Martinez-Jerez and V.G. Narayanan
    Keywords: Decision Making; Employees; Measurement and Metrics
    Citation
    Related
    Casas-Arce, Pablo, Francisco de Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." January 2011.

      Teaching AI to Handle Exceptions: Supervised Fine-Tuning with Human-Aligned Judgment

      Large language models (LLMs), initially developed for generative AI, are now evolving into agentic AI systems, which make decisions in complex, real-world contexts. Unfortunately, while their generative capabilities are well-documented, their decision-making... View Details
      • October 2002
      • Article

      The Speed Trap: Exploring the Relationship between Decision Making and the Temporal Context

      By: Leslie Perlow, Gerardo Okhuyson and Nelson Repenning
      Keywords: Decision Making
      Citation
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      Related
      Perlow, Leslie, Gerardo Okhuyson, and Nelson Repenning. "The Speed Trap: Exploring the Relationship between Decision Making and the Temporal Context." Academy of Management Journal 45, no. 5 (October 2002): 931–955.
      • August 1993 (Revised December 1997)
      • Background Note

      Decision Analysis

      Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details
      Keywords: Analysis; Decision Making
      Citation
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      Wu, George. "Decision Analysis." Harvard Business School Background Note 894-004, August 1993. (Revised December 1997.)
      • November 2022 (Revised February 2024)
      • Exercise

      Managing Customer Retention at Teleko

      By: Eva Ascarza
      This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management. View Details
      Keywords: Algorithmic Decision Making; Marketing Strategy; Customer Focus and Relationships
      Citation
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      Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised February 2024.)
      • 29 Aug 2016
      • News

      Make better decisions by using stress to your advantage

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