Publications

09 Dec 2014
News

The Discipline of Business Experimentation

July 2021
Case

Kevin D. Johnson: To Be a Venture Capitalist or an Operator?

By: Jo Tango and Alys Ferragamo

In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while... View Details

Keywords: Entrepreneurship; Business Startups; Goals and Objectives; Race; Wealth; Decisions; Venture Capital; Personal Development and Career; United States

May 2011 (Revised July 2012)
Exercise

Remicade/Simponi: Confidential Instructions for Merck

By: Guhan Subramanian and Rhea Ghosh

This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details

Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Pharmaceutical Industry

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership... View Details

Keywords: by Bill George; Technology; Food & Beverage

07 May 2021
News

Former Best Buy CEO Says Elevating 'Human Magic' Key to Good Business

15 Feb 2022
Cold Call Podcast

How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma

Keywords: Re: Jo Tango

14 Jun 2022
News

Corporate Crime and the Ethical Slide

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

February 2004 (Revised November 2005)
Case

Orientation for viewing "Path to War"

Prepares students to view "Path to War"--a movie that depicts the decision-making processes employed by President Lyndon Johnson and his advisers during the Vietnam War. Provides a brief history of the conflict in Vietnam prior to Johnson's decision to commit American... View Details

Keywords: History; War; Decision Making; United States

09 May 2021
News

#245 Hubert Joly- Skyrocketing Best Buy’s Success and Unleashing Human Magic

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

After successful stints at Target (vice president of merchandising) and Apple (senior vice president of retail operations), it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two-year... View Details

Keywords: by Jim Aisner; Retail

November 1993 (Revised November 1994)
Case

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project

By: Clayton M. Christensen

NYPRO, Inc., one of the world's leading manufacturers of plastic injection-molded products, is asked by the Vistakon Division of Johnson & Johnson to manufacture molds that Vistakon will use to produce disposable contact lenses. The required dimensional tolerances for... View Details

Keywords: Customer Relationship Management; Engineering; Management Practices and Processes; Product Development; Production; Groups and Teams; Manufacturing Industry; Medical Devices and Supplies Industry

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

tree. Johnson (HBS MBA'84) comes to Penney after more than a decade of leading Apple's retail effort, where his innovations included the Genius Bar. Johnson is also credited with making Target chic. This... View Details

Keywords: by Kim Girard; Retail

15 Feb 2017
Video

Black Business Leaders & Entrepreneurship

04 May 2021
News

Hubert Joly on Coffee in the Clouds

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

15 Feb 2017
News

Black Business Leaders & Entrepreneurship

29 Apr 2021
News

‘the Whole Milton Friedman Thing Is Dead’

April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States