Publications
Publications
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- All HBS Web
(714)
- Faculty Publications (155)
- January 2004 (Revised May 2008)
- Case
Johnson & Johnson's Corporate Credo
By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
- August 2003 (Revised January 2013)
- Case
Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations
By: Geoffrey Jones and Cate Reavis
Considers the lawsuits filed on behalf of victims of apartheid against multinationals who operated in South Africa prior to 1994. Reviews the debates about divestment from and sanctions against South Africa from the 1950s. Includes case studies of companies that... View Details
- July 2003 (Revised August 2003)
- Case
Global Healthcare Exchange
By: Lynda M. Applegate and Jamie Ladge
Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details
- January 2002
- Case
Lycos (A): The Tripod Decision
By: Giovanni M. Gavetti, Jan W. Rivkin and Elizabeth Johnson
The Internet portal Lycos has acquired Tripod, a provider of home-page-building tools, and now must decide how to integrate the acquisition. View Details
- January 2002 (Revised November 2002)
- Case
Baseball Industry Update, 2002
By: Jan W. Rivkin and Elizabeth Johnson
Supplements The Baseball Strike. View Details
- November 2001 (Revised April 2002)
- Case
Taking Charge at Dogus Holding (A)
By: Rakesh Khurana, Gina Carioggia and Simon Johnson
Describes 37-year-old Ferit Sahenk's challenges in taking over his father's traditionally managed $14 billion Turkish conglomerate in a period of economic instability. Leading the large holding company into the 21st century will require the establishment of a more... View Details
- February 2000 (Revised March 2004)
- Case
Venture Law Group (A)
By: Thomas J. DeLong, Ashish Nanda and Scott D Landry
Craig Johnson, Venture Law Group's (VLG) chairman, founded VLG in 1993 with a goal of "zero voluntary turnover." In late 1998, Johnson faces the departure of three important partners, prompting himself to ask what VLG can do in the midst of an "economic hurricane" that... View Details
- Article
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both
By: David A. Moss and Gibbs A. Johnson
Keywords: Insolvency and Bankruptcy
- January 1999
- Case
Investment Management Corp.: David Johnson (A)
By: Kathleen L. McGinn and Angela Keros
- January 1999
- Case
Investment Management Corporation: David Johnson (B)
By: Kathleen L. McGinn and Angela Keros
- 1998
- Working Paper
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?
By: David A. Moss and Gibbs A. Johnson
- November 1996
- Case
Del Webb Corporation (A), The
By: Jay W. Lorsch and Samanta Graff
Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and... View Details
- April 1996
- Case
Silver Lane Apartments
By: William J. Poorvu and John H. Vogel Jr.
Scott Johnson is a successful developer of single-family and multi-family housing who specializes in renovating and turning around poorly performing apartments in good locations. He plans to sell a 506-unit property for portfolio and estate planning purposes. This case... View Details
- October 1995
- Background Note
Coordination: An Overview
By: Ananth Raman
Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning Glass Works: Erwin Automotive Plant, Toyota Motor Manufacturing, U.S.A., Inc., Johnson Controls, Automotive... View Details
- April 1995
- Supplement
Cooper Industries' Corporate Strategy (B)
By: David J. Collis and Elizabeth Wynne Johnson
Brings students up to date regarding a recent decision by the chairman. View Details
- April 1995 (Revised May 1995)
- Case
Kraft General Foods: The Merger (B)
By: David J. Collis and Elizabeth Wynne Johnson
Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details
- March 1995 (Revised March 1995)
- Case
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
By: David J. Collis and Elizabeth Wynne Johnson
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details
- January 1995 (Revised November 2021)
- Case
Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal
By: David J. Collis and Elizabeth Wynne Johnson
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details
- January 1995 (Revised June 1997)
- Case
Walt Disney Company, 1994: A Tumultuous Year
By: David J. Collis and Elizabeth Wynne Johnson
Focuses on a six-month period in 1994, during which the company experienced a series of dramatic upheavals. The events described include: 1) the sudden death of company president Frank Wells; 2) a health crisis facing Chairman Michael Eisner; 3) the "departure" of... View Details
- March 1994 (Revised April 1995)
- Teaching Note
Lyndon Baines Johnson TN
By: Linda A. Hill and Katherine Seger Weber
Teaching Note for Reprint (1-488-001). View Details
Keywords: Government and Politics