Filter Results:
(170)
Show Results For
- All HBS Web
(945)
- People (1)
- News (428)
- Research (170)
- Events (1)
- Multimedia (6)
- Faculty Publications (74)
Show Results For
- All HBS Web
(945)
- People (1)
- News (428)
- Research (170)
- Events (1)
- Multimedia (6)
- Faculty Publications (74)
Sort by
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
selling accounted for Barack Obama's victories in the 2008 and 2012 elections. Advertising was critical only in a close election—George W. Bush's (HBS MBA '75) victory in 2004. There was no one-size-fits-all marketing approach that swayed... View Details
Keywords: by Dina Gerdeman
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
underscored the risk and uncertainty inherent to capitalism itself. Sean Silverthorne: Why did you decide to write this book? Walter Friedman: The idea came to me years ago when teaching "Creating Modern Capitalism," a short course that was once required for incoming... View Details
Keywords: by Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl Sasser produced the Benihana case in 1972 with research associate View Details
Keywords: by Garry Emmons
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive... View Details
Keywords: Martha Lagace
- 07 Jun 2016
- First Look
June 7, 2016
May 2016 American Economic Review: Papers and Proceedings International Data on Measuring Management Practices By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun, Daniela Scur, and John Van Reenen Abstract—We examine methods used to... View Details
Keywords: Sean Silverthorne
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
of biographical case studies for his MBA class, Changing the World, that includes several protagonists whose management chops are battle-tested. “There’s a discipline in the military that is sometimes lacking in commercial organizations,... View Details
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
John Croft felt that "the idea of different leadership styles among men and women is poorly thought through . People forget that leadership is about the people being led, not the leader . I think you would only find sex-based... View Details
Keywords: by James Heskett
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
growing a business, for better or for worse. “I tell my students that they'll get a better framework in this 14-week course than I got in 14 years at the school of hard knocks.” Chester A. "Chet" Huber (HBS MBA '79) says the... View Details
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
"is like any gas that is compressed; it gets hotter." Its tribes overlap socially and professionally based on work discipline (software engineers, for example), organizational affiliation (Hewlett-Packard), or background (Stanford View Details
Keywords: by Dorothy Leonard & Walter Swap
- 08 Jun 2010
- First Look
First Look: June 8
Product Market Competition Lead Firms to Decentralize? Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication:American Economic Review: Papers and Proceedings 100, no. 2 (May 2010) Abstract There is a widespread sense... View Details
Keywords: Martha Lagace
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
2005 book Jealousy of Trade, which explores the birth of economic nationalism and other social effects of expanding eighteenth-century markets. Markets, Morals, Politics brings together a celebrated cast of Hont’s contemporaries to assess his influence, ideas, and... View Details
Keywords: Sean Silverthorne
- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
On August 31, 2016, many investors celebrated the 40th birthday of one of the world’s most successful financial instruments: the mutual index fund, created by Vanguard founder John C. Bogle. Index funds, which automatically track an index... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.” Professor Julio Rotemberg... View Details
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect of opening physical retail... View Details
Keywords: Martha Lagace
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
a path to the future.” Lassiter, the Senator John Heinz Professor of Management Practice in Environmental Management, has spent several years studying the intersection between entrepreneurial finance and environmental concerns. He... View Details
- 03 May 2004
- What Do You Think?
How Much Is Enough?
for another. What advice do respondents have for those facing these challenges? John Cockerill suggested that "looking forward to the future is the motivation for the present... Just remember where you came from. Be realistic about... View Details
Keywords: by James Heskett
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
professor at Harvard Business School who coleads the WMS with Nicholas Bloom of Stanford University and John Van Reenen of the London School of Economics. "If you really want to be convincing, it's important to have large-scale... View Details
Keywords: by Carmen Nobel
- 05 Jul 2016
- First Look
July 5, 2016
July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee Abstract—Holacracy... View Details
Keywords: Sean Silverthorne
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
choose to commute by car. But if we can devise a better solution, savvy travelers will choose accordingly, and Planet Earth will be the beneficiary. Rebecca M. Henderson, Senator John Heinz Professor Of Environmental Management... View Details