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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
not dry, and if lightning strikes, act very quickly.” By ensuring that a forest is not dry, Gupta means companies should make sure they are perceived positively before a crisis occurs. The Transportation Security Administration works to... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
many users like Judy who, having archived her data and deleted her account, found that, “The interesting thing is that I only missed the site for one or two days.” Dyl suggested that the company should move on several fronts, including efforts to: (1) “refund and... View Details
- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t Crooks—Why Good Audits Go Bad
fundamental changes to the way accounting firms and their clients operate. If we are really going to restore trust in the U.S. system of auditing, we will need to go well beyond the provisions of the Sarbanes-Oxley Act. We will need to... View Details
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
the jobs most central to product security. According to one report, “The leader of the Core OS Security Engineering team, Dallas DeAtley, left the security division last year... View Details
- 17 Nov 2020
- Research & Ideas
Why a Blended Workforce May Be Key to Lasting Competitive Advantage
In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details
Keywords: by Joseph B. Fuller
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
should be focused on the creation of strategic advantage through extending competitive scope, partnerships (customers and other parties), the changing of the rules of competition, and the provision of new IT-based services to extend the... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin and... View Details
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
cited in the paper. The problem is particularly severe in retail chains: According to the 2008 National Retail Security Survey, inventory-related employee theft contributed to a loss of $15.9 billion. Intrigued by the size and scale of... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
of the population lives in rural areas, but the majority of bank branches and jobs are in the cities. To send money home, a city worker had to seal his wages in an envelope and pay a courier to travel for hours to the village.... View Details
- 15 Nov 2011
- First Look
First Look: November 15
the compact arrangement of buildings, efficient use of water and power, and deployment of transit that reduces congestion. Investment and urban planning in three Asian cities are profiled as illustrations. Two sample proformas featuring multiple classes of View Details
Keywords: Sean Silverthorne
- 23 Oct 2013
- Research & Ideas
Overcoming Nervous Nelly
small things—for instance, 'Did I leave the coffeemaker on this morning?'—by bigger things like meeting with a colleague or a manager, or by very important things like job security or health." At its... View Details
Keywords: by Michael Blanding
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
to for lifestyle reasons. There are others who aren't ever going to be stars, "which is fine," said DeLong. Unlike A players, B players are often more secure in their objectives and know where they want to go. They need less... View Details
Keywords: by Martha Lagace
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
put it succinctly in saying, “Free speech, free thought and the right to be heard. How far do we go to secure the block chain of information to ensure that content is free from hate?” Gene identified the misuse of technology as the... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
changed, and with it the security that used to come almost automatically with an MBA degree. [ ] High-paying jobs are no longer guaranteed to graduates, and the opportunity costs of two years of... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small protected niche markets such as... View Details
Keywords: by Benson P. Shapiro
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
another manager's star employee most likely wants to transfer into their departments. 2. Design work with variety and autonomy. Jobs that provide variety and the freedom to make decisions and mistakes engender extensive loyalty, the... View Details
Keywords: by Lauren Keller Johnson
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
time? Why is it that even people who care about morality end up behaving unethically? Why is it that people often feel inauthentic at work? What does that imply for their job satisfaction and productivity?” Gino was motivated to... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
from key external content providers, such as Google Maps and the New York Times, ensuring the provision of early complements. By maintaining secrecy prior to launch and then staging mega-media events, Steve View Details
Keywords: by Martha Lagace
- 18 Nov 2008
- First Look
First Look: November 18, 2008
publicly traded firms in the United States under scrutiny. This case examines perceived excessive pay and severance packages at several firms implicated in the credit crisis of 2008, the executive compensation provisions in the Emergency... View Details
Keywords: Martha Lagace
- 26 Jun 2013
- Op-Ed
A Roadmap for Afghanistan’s Economic Future
2001 to 9 million today), especially girls. But the bad news is they have no jobs to look forward to. Although stability and security facilitate investing for the long term, they are not enough. Afghans must... View Details
Keywords: by Tarun Khanna