Iterative - Publications - Faculty & Research

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

Partners, RelayRides, and Birchbox, among others—the Business Plan Contest has grown and evolved from its first iteration in 1997. Back then, 37 teams submitted plans. Last year, a record-breaking 110 teams vied for a total of $170,000 in... View Details

Keywords: by Julia Hanna; Education

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

action. Instead, strategy formulation and execution develop from setting a direction and posing a set of questions to be defined, refined, and iteratively answered. Strategy-making is thus about developing and advancing hypotheses to be... View Details

Keywords: Sean Silverthorne

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

learned, take action based upon these lessons, then adapt and iterate and react to what they observed." Enter FIELD. First proposed at the end of 2010, the idea was so enthusiastically embraced by incoming Dean Nitin Nohria that he... View Details

Keywords: by Michael Blanding; Education

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

As the Wild West of the new communications frontier shakes out, Baldwin predicts that companies will use many iterations to combine producer- and user-created elements in their business strategies in an effort to find the right balance.... View Details

Keywords: by Michael Blanding

08 Jul 2014
First Look

First Look: July 8

unexpected event in turn. Luck played a part, but so did smart leadership and sensemaking. Until the last reactor went into cold shutdown, Masuda's team took nothing for granted. With each new problem they encountered, it recalibrated, View Details

Keywords: Carmen Nobel

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

increasing costs for Yatooq. Alwaalan reflected on the decisions she made to date, wondering if the revenue decline could have been avoided. She also contemplated the path forward, specifically whether she should iterate on her... View Details

Keywords: Dina Gerdeman

16 Dec 2014
First Look

First Look: December 16

direction, Radiometer began an intensive program of process improvements using the Danaher Business System (DBS), an iterative tool system and company culture that sought to continuously improve the company's growth and lean and... View Details