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Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Editor's note: Think money can't buy happiness? Behavioral economists Elizabeth Dunn and Michael Norton beg to differ. It actually can, they say—but only if we spend it the right way. In their book released this week, Happy Money: The Science View Details

Keywords: Re: Michael I. Norton

23 Jan 2019
News

Worm Capital Q&A With Clayton Christensen On Innovation -- And His New Book "The Prosperity Paradox"

04 Feb 2020
Video

Paulo Cunha

Paulo Cunha, chairman of... View Details

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were... View Details

Keywords: Entertainment / Media / Sports

Brand Name Management - The Art of American Advertising

Dwight, “The Significance of Advertising,” Yale Review , 1909 41 In a 1901 article in The Atlantic Monthly , Walter D. Scott, a pioneer in applied psychology, wrote, “To advertise wisely the business man... View Details

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

O'Ceidigh (HBS OPM 2007), who held a variety of jobs: teacher, lawyer, accountant, and, ultimately, owner of the airline Aer Arann, where he experienced both success and financial hardship. They also learn... View Details

Keywords: by Dina Gerdeman; Education

Souvenirs & Novelties - The Art of American Advertising

in the size and shape of an advertised product. Flaps, pullout levers, and projecting tabs, known as “mechanicals,” created animations often to humorous effects—such as a man moving his mouth as he enjoys... View Details

01 Jun 1997
News

Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey

comments, "In a sense, I was writing things for her to read later. Each of these books is about the power of one person to make a difference." His most recent book, The Lost Years View Details

Keywords: Thomas Frick

2011
Other Unpublished Work

Toward a Theory of Overlapping Cultural Repertoires in Global Collaboration

By: Tsedal Neeley, Ryann Elizabeth Manning and Mark Mortensen

Citation

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Harvard Business School. 6. Land quoted in Robert Lenzner, "Land: The Man Behind the Camera," Boston Globe , October 17, 1976, B7. 7. Land quoted in Philip Taubman, "The Most Basic Form of Creativity," Time... View Details

05 Dec 2016
News

How Trump can help Main Street businesses

15 Oct 2021
Blog Post

Coming Out Calculus: A Reflection in Honor of National Coming Out Day

“Be my gay best friend!”-objectifying statements. Both are annoying. Next—is there a limit to how gay I can be? In many situations, there is a Threshold of Tolerable Gay. For example: in the workplace, a gay View Details

17 Jun 2014
News

From The Gray Suit To The Superman Cape: How And Why CEO Pay Skyrocketed

Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade

and a serious sober part, responsible too, then looking forward to unknown duties & strange scenes, now those duties are familiar. . . . Then not even a clerk now a merchant & a head man of a firm. Truly I... View Details

06 Oct 2011
News

Harvard Business School Faculty Remember Steve Jobs

October 2000 (Revised January 2002)
Case

Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

By: Joseph L. Badaracco Jr. and Susan Harmeling

Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages... View Details

Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry

Citation

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