Publications

February 1998
Case

Creating the International Trade Organization

By: David A. Moss, George R. Appling and Andrew D Archer

In the late 1940s, officials at the U.S. State Department began campaigning for the creation of an International Trade Organization (ITO). This new organization would oversee global negotiations on trade liberalization, foreign direct investment, cartels, and commodity... View Details

Keywords: Mission and Purpose; Trade; Governing Rules, Regulations, and Reforms; Policy; Globalized Economies and Regions; Agreements and Arrangements; Foreign Direct Investment; Economic Systems; International Relations

October 1986 (Revised January 1991)
Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details

Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry

December 2020
Article

Multinational Firms and the Politics of International Trade in Multidisciplinary Perspective

By: Grace A. Ballor and Aydin B. Yildirim

From the technical analyses of wide ranges of scholars to the public discourse backlashes against globalization, there is a huge volume of work historicizing, quantifying, and problematizing the complex role of multinational corporations (MNCs) in international trade.... View Details

Keywords: Multinational Corporations; International Trade; Big Business; Economic Governance; Global Value Chains; Trade Policy; Corporate Regulation; Multinational Firms and Management; Trade; Policy; Governance; Globalization

Read Now

07 Feb 2011
News

Spotlight on the international

29 Jul 2021
Video

International Perspective Series: Student Experience

November 2002 (Revised June 2003)
Case

NYSE vs. NASDAQ: International Competition

By: Estelle S. Cantillon and Tarun Khanna

Compares and contrasts the international strategies of the New York Stock Exchange and NASDAQ as they looked overseas for new sources of growth in the late 1990s. View Details

Keywords: Market Entry and Exit; Financial Markets; Globalization; United States

November 1982 (Revised January 1985)
Case

International Harvester (D)

By: Richard G. Hamermesh

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry

August 1982 (Revised September 1991)
Case

Rockwell International (A)

By: Michael E. Porter

Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details

Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States

October 1980 (Revised January 1985)
Case

International Harvester (A)

By: Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Manufacturing Industry

April 1997 (Revised July 1997)
Teaching Note

Champion International TN

By: David F. Hawkins and Norman Bartczak

Teaching Note for (9-194-028). View Details

April 2012
Teaching Note

PRG-Shultz International (TN)

By: Paul W. Marshall and Jim Sharpe

February 1999 (Revised November 2000)
Case

FlightSafety International (A)

Describes the flight training industry and its premier competitor, FlightSafety International. Traces the rise and subsequent slowdown in the growth of this firm. View Details

Keywords: Safety; Strategy; Value Creation; Air Transportation; Business Growth and Maturation; Air Transportation Industry