Publications

September 1999 (Revised November 2000)
Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis

Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details

Keywords: Brands and Branding; Consumer Products Industry

Article

Building and Developing the Virtual World: Commercializing Services for Internet Access

By: Shane Greenstein

2012
Other Unpublished Work

Towards Efficiencies in Canadian Internet Traffic Exchange

By: Benjamin Edelman and Bill Woodcock

Canadian Internet access is heavily and unnecessarily dependent upon foreign infrastructure, especially U.S. infrastructure. This dependence imposes significant burdens upon Canadian Internet users:

* Service prices are higher than would be the case if... View Details

Keywords: Networks; Canada; Privacy; Technology Networks; Rights; Communication Technology; Internet; Ethics; Telecommunications Industry; Canada

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Article

Technological Mediation and Commercial Development in the Early Internet Access Market

By: Shane Greenstein

June 24, 2009
Article

Internet Economy: Valuing the Web's Economic Impact

By: John A. Deighton and John A. Quelch

April 1996 (Revised February 1997)
Background Note

Guide to Macroeconomic Resources on the Internet

By: Alexander Dyck, Forest L. Reinhardt and Christopher Charron

February 2008 (Revised February 2017)
Teaching Note

The BCPC Internet Strategy Team: An Exercise

By: Amy Edmondson and Barbara Larson

Teaching Note for [604035]. View Details

Keywords: Telecommunications Industry

2003
Chapter

The Geographic Dispersion of Commercial Internet Use

By: Chris Forman, Avi Goldfarb and Shane Greenstein

2009
Working Paper

Principles that Matter: Sustaining Software Innovation from the Client to the Web

By: Marco Iansiti

Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details

Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web

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2012
Report

Economic Value of the Advertising-Supported Internet Ecosystem

By: John A. Deighton and Leora Kornfeld

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August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

March 2018
Technical Note

Internet Data Capping Note (B)

By: Shane Greenstein and Christine Snively

The B note brings the reader up through early 2017 and addresses an informal review carried out by the Wireless Telecommunications Bureau (WTB) on sponsored data and zero-rating data plans in the mobile broadband market. View Details

Keywords: Telecommunications; Information Technology; Internet and the Web

summer 2003
Article

Ownership and Control Rights in Internet Portal Alliances, 1995-1999

By: Daniel W. Elfenbein and Josh Lerner

Keywords: Ownership; Rights; Internet and the Web; Alliances

October 1999 (Revised March 2000)
Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott

In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details

Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry

fall 2002
Article

The Impact of Internet Exchanges on Business-to-Business Distribution

By: Narakesari Narayandas, Mary N. Caravella and John Deighton

Keywords: Internet and the Web; Communication; Business Ventures; Distribution

April 2012
Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details

Keywords: Behavior; Online Advertising; Emotions

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

Entrepreneurs and managers who can't adapt to the fast pace of change in the world—"a world that should be on Prozac"—are likely to miss out on opportunities in View Details

Keywords: by Sean Silverthorne

2001
Case

Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus Decision

By: Marco Bertini, Magali Lamyin and Jose Luis Nueno