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- Faculty Publications (71)
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- All HBS Web (157)
- Faculty Publications (71)
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common evolutionary heritage. These four drives—the “ABCD” of human motivation—are: Acquire. Obtain scarce goods, including View Details
Keywords: All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common evolutionary heritage. These four drives—the “ABCD” of human motivation—are: Acquire. Obtain scarce goods, including View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
how companies create value for customers and shareholders. The BSC measures the customer value proposition, and links critical processes and intangible assets to customer and shareholder value creation. Thus, ABC provides a model of cost... View Details
Keywords: by Sarah Jane Gilbert
- 02 Apr 2010
- What Do You Think?
Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?
focus on employees and more on business and profitability." Phil Clark posited that knowledge work that deals with intangible results and hard-to-pinpoint accomplishments "just isn't as satisfying" as work used to be. John... View Details
Keywords: by Jim Heskett
- 16 Nov 2017
- News
The Business of Social Justice
leadership role and I was never going to run a bank,” Brooks says of her decision to join the Schott Foundation. “Long-term, intangible work was new to me,” Brooks says, adding the work of the foundation—partnering with teachers’ unions... View Details
Keywords: Jennifer Myers
- 22 Jul 2014
- First Look
First Look: July 22
Proceedings Crime and Punishment: The Reputational Consequences of Withdrawals from Venture Capital Syndicates By: Zhelyazkov, Pavel Ivanov, and Ranjay Gulati Abstract—Traditional research has long treated reputation as an egocentric attribute, typically described as... View Details
Keywords: Sean Silverthorne
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
intangibles (such as its distinctive culture) and tacit knowledge that could best be conveyed within a single organizational structure. Similarly, but on a much larger scale, the Salvation Army operates primarily as a branch organization,... View Details
Keywords: by Carla Tishler
- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey to the consumer the inherent... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Jun 2000
- News
Books
how individuals can capitalize on the new, equal-opportunity economy and all of its exciting possibilities. Davis and Meyer describe a world in the not-so-distant future in which we will trade everything of value -- including human capital, talent, and other View Details
- 16 Jun 2009
- First Look
First Look: June 16
a valuation objective, are critical features of an economic GAAP. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as View Details
Keywords: Martha Lagace
- 27 Feb 2007
- First Look
First Look: February 27, 2007
dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very... View Details
Keywords: Martha Lagace
- 04 Aug 2009
- First Look
First Look: August 4
contracting. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could... View Details
Keywords: Martha Lagace
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
consequences. As another example, people sometimes feel that they are going after some tangible reward that's being offered to them for their work, or maybe even some intangible reward like recognition. Or they may find themselves... View Details
Keywords: by Mallory Stark & Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Estée Lauder brand—its combination of tangible products and intangible associations such as elegance and consumer control. Estée now had momentum toward building one of America's leading beauty companies. View Details
- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
The competitiveness of many multinational companies depends on their ability to transfer intellectual property and other intangible assets to their worldwide production processes. These sources of competitive advantage can be anything... View Details
Keywords: by Cynthia Churchwell
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal... View Details
Keywords: Dina Gerdeman
- 01 Jun 2022
- News
Blissful Thinking
salaries and benefits.” Then I’d say, “No, let’s look at the real comp.” Real comp is the tangibles plus the intangibles in a job, and the number-one intangible in a job is social capital—your relationship... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 05 Jun 2007
- First Look
First Look: June 5, 2007
experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607129 The West German... View Details
Keywords: Martha Lagace
- 20 Sep 2016
- First Look
September 20, 2016
approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business goals? Purchase this case:... View Details
Keywords: Sean Silverthorne
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
manufacturer whose brands and trademarks lay at the heart of its competitive advantages in international markets, the loss of these intangible assets was especially damaging. However, worse was to come. During the 1930s as a so-called... View Details