Publications

February 2009 (Revised December 2009)
Case

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas

In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details

Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

change." There is enormous potential for innovation in this area, he continues. "If we were to put an accounting lens on corporate accountability reporting, there is potential for innovation both... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

October 1991 (Revised November 1993)
Case

Philips' Compact Disc Introduction (A)

Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips' management had to decide whether to attempt to establish a CD standard through... View Details

Keywords: Technological Innovation; Market Entry and Exit; Product Launch; Standards; Product Development; Technology Industry

September 2002 (Revised October 2002)
Case

Oklahoma VISION Project

By: Lynda M. Applegate and Susan Saltrick

Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States

Find at Harvard

September 2014 (Revised January 2017)
Teaching Note

Access Health CT: Marketing Affordable Care (A) & (B)

By: John A. Quelch

Keywords: Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America

14 Feb 2012
First Look

First Look: February 14

PublicationsTeaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy Author:Amy C. Edmondson Publication:Jossey-Bass, in press Abstract Continuous improvement, understanding complex systems, and promoting View Details

Keywords: Carmen Nobel

02 Sep 2008
First Look

First Look: September 3, 2008

client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way. The same top- and bottom-line... View Details

Keywords: Sean Silverthorne

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

management, and higher ROA. These effects are concentrated at innovating firms—those firms that are early-life-cycle or engage in R&D spending—and especially at those facing Wall Street scrutiny. Collectively, the evidence suggests... View Details

Keywords: Dina Gerdeman

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry