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Show Results For
- All HBS Web
(1,751)
- People (4)
- News (266)
- Research (1,168)
- Events (6)
- Multimedia (5)
- Faculty Publications (437)
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- 01 Dec 2008
- News
Designing Change
come easily, of course. For starters, Kahn has little leverage to convince independent affiliates to adopt the new logo and the added expense of new marketing materials. Faced with the task of influencing... View Details
Keywords: Julia Hanna
- 01 Mar 2015
- News
Ask the Expert: Inside the Fed
members of the Fed pay attention to media speculation? How do they deal with a situation where the speculation is going in the wrong direction and will likely result in a “surprise” to the markets when announced? Would they prefer to... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 01 Sep 2013
- News
Three Decades of Change and Counting
Here, a few SVMP alumni who went on to graduate from HBS describe their first impressions of the program and how it influenced them. Karen Caswelch Photo courtesy of Karen Caswelch Karen Caswelch (SVMP 1983, MBA 1988) CEO, Akoya, Inc.... View Details
- 01 Jan 2003
- News
Greylock
1985." With six partners now based in San Mateo, Greylock maintains its strong influence west of the Mississippi. More recently, the firm has also helped young companies in Israel and Europe move their sales and View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
arts, community development, the environment, or government. The influence of our alumni is truly remarkable, in business and beyond, and it is absolutely essential that we comprehend that scope as we think about how and what we teach.... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
and marketing initiative for the program, as well as working on broadening the Mayor’s overall social media strategy. Following his fellowship, Koh went to work at the Huffington Post, but his heart remained in Boston City Hall. “This... View Details
- 29 Apr 2025
- News
Challenge Accepted
marketing at Merrill became one of our first major investors and has invested in every single one of our funds since. So there’s a silver lining to most things. JH: In his second year at HBS, John Rice (MBA 1992) conducted a field study... View Details
- 01 Mar 2013
- News
Alumni News | Bookshelf
how to develop sustainable processes for finding great ideas, driving them toward commercial success, and tracking their impact in the market and on the firm's resources. Your factory needs four building blocks, the authors tell us: a... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 01 Dec 2018
- News
Research Is the Foundation
scholars alike. She notes, “It’s the kind of far-reaching influence only HBS can enable.” “I had an ambitious research agenda. Companies now span more languages, geographies, and cultures than ever, requiring workers to communicate... View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
(SVB), headquartered in Santa Clara, California, wields enormous influence within the tightly knit venture community. So when the bank’s president and CEO, Ken Wilcox (MBA 1983), comes calling, it’s an important occasion — at least under... View Details
- 01 Mar 2025
- News
Forward Thinking
There was a time when human activity in outer space was a highly centralized, government-led endeavor, says Professor and Senior Associate Dean Matthew Weinzierl. But that era has passed: Over the past two decades, a calcified space bureaucracy has given way to a... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
first became interested in marketing and retailing while in college, working part-time at Bloomingdale’s and then in a New York buying office for a large group of department stores. After earning an MBA (1954) and DBA (1960) at HBS, he... View Details
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
among themselves. Productivity was enhanced because employees weren't making off-site luncheon excursions. What CEO wouldn't like all that? How much do the giant food companies influence American tastes? In their View Details
- 01 Dec 1997
- News
"Economists are puzzle solvers..."
father [Robert K. Merton, a National Medal of Science winner whose work in theoretical sociology at Columbia University has spanned fifty years] has been a strong influence in your life and your career. What did he say when you told him?... View Details
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
companies to get a decent offer quickly. A job hunter must have six to ten job possibilities in the works concurrently. Five of those possibilities will fall away through no fault of your own. For example, a company could decide to hire no one, hire a View Details
- 01 Mar 2013
- News
Opening the Door
business owners from around the world. She has held a variety of other leadership positions at HBS, including serving as cochair of the MBA Program. Applegate, whose research focuses on the influence of information technology on View Details
- 01 Jun 2011
- News
Alumni Books
to revolutionize every part of every business. Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between by Jay Conrad... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details