Publications

Publications

Filter Results: (1,999) Arrow Down
Filter Results: (1,999) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 7 of 1,999 Results →
  • February 2024
  • Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
Related
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the... View Details
Keywords: by Danielle Kost
  • Aug 07 2017
  • Interview

Why Is a Case Discussion Like a Jazz Performance?

  • Nov 30 2017
  • Testimonial

Developing a Broader Vision of Real Estate

  • Article

Entrepreneurial Creativity Through Motivational Synergy

By: T. M. Amabile
This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity can be exhibited in established organizations as well as in start-up firms. The... View Details
Keywords: Creativity; Motivation and Incentives; Organizational Culture; Entrepreneurship; Innovation and Invention
Related
  • 20 Feb 2020
  • Blog Post

Black Visionary Leadership and Redefining What's Possible

entrepreneurs get VC funding, and of that .0006 percent goes to black women entrepreneurs. This is not because there is a lack of innovative ideas and lucrative ventures from black founders. There are a number of factors for this... View Details
  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

series of experiments led by Harvard Business School Associate Professor Christine Exley show that people generally view women as more generous and equality-minded than men—but actually, men and women have... View Details
Keywords: by Shalene Gupta
  • Oct 03 2016
  • Testimonial

Redefining Leadership

  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

use-case breakthrough could indeed arrive via gaming, but Wu suspects it will emerge from the enterprise category, perhaps for the retail or education sectors. “People are particularly excited about using the metaverse as a way to engage with physical retailing,” Wu... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • March 2019 (Revised July 2020)
  • Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
Related
  • 18 Apr 2017
  • Blog Post

Why We Recruit: CRC Companies LLC

for the long-term. Our people see purpose beyond the built environment, creating value—and improving lives—through superior execution, innovative operations, and a passion for creating positive change in communities. Together, our teams solve complicated operational... View Details
Keywords: Real Estate
  • 07 Jun 2011
  • Working Paper Summaries

The Institutional Logic of Great Global Firms

Keywords: by Rosabeth Moss Kanter
  • Feb 18 2016
  • Tout

We Celebrate New Ways of Thinking. Are You Ready?

  • 12 Sep 2023
  • Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to market to... View Details
Keywords: by Ben Rand; Financial Services
  • 04 Nov 2010
  • What Do You Think?

Why Do We Chase Stars?

and Nitin Nohria, extended the inquiry to 20 General Electric top executives who moved to high positions in other companies. They concluded that those who "took over, built, or implemented management systems that resembled GE's were... View Details
Keywords: by Jim Heskett
  • Jan 04 2013
  • Testimonial

GMP: The Faculty

  • 06 May 2021
  • News

Can The Stakeholder Model Give American Business a Global Competitive Advantage?

  • Article

Thin Political Markets: The Soft Underbelly of Capitalism

By: Karthik Ramanna
"Thin political markets" are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our accounting-standards infrastructure. In thin political markets, corporate managers are largely... View Details
Keywords: Business And Society; Lobbying; Sustainability; Leadership; Economic Systems; Accounting; Business and Community Relations; Financial Institutions; Business and Government Relations
Related
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re all familiar with the View Details
Keywords: by Sean Silverthorne
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

for Boomers to step aside, and for the new generation to step up,” says George, now an executive fellow at Harvard Business School. “They are the leaders we need.” Many Baby Boomers in the US are rejecting the View Details
Keywords: by Lane Lambert