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- Faculty Publications (27)
Show Results For
- All HBS Web
(164)
- News (58)
- Research (41)
- Events (1)
- Multimedia (1)
- Faculty Publications (27)
- November 2023
- Case
Nourishing Communities: Brighter Bites Approach to Childhood Nutrition
By: David E. Bell, Forest Reinhardt and Ai-Ling Jamila Malone
In September 2023, Brighter Bites, a Houston-based non-profit that distributed fresh produce and nutrition education in underserved communities across 11 cities and 5 states, grappled with identifying the best path forward for continued growth. Brighter Bites proved... View Details
Keywords: Nutrition; Growth and Development Strategy; Logistics; Nonprofit Organizations; Human Needs; Poverty; Houston
Bell, David E., Forest Reinhardt, and Ai-Ling Jamila Malone. "Nourishing Communities: Brighter Bites Approach to Childhood Nutrition." Harvard Business School Case 724-007, November 2023.
- September 1998
- Teaching Note
Gordon Cain and the Sterling Group Series TN
By: Michael C. Jensen and Brian Barry
Teaching Note for (9-492-021) and (9-492-022). View Details
- April 2011 (Revised April 2011)
- Supplement
Fleet Oil Company: An Exercise
The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details
Keywords: Business Headquarters; Crime and Corruption; Decisions; Non-Renewable Energy; Cost; Production; Performance Productivity; Research and Development; Energy Industry; Atlanta; Houston
Gavetti, Giovanni. "Fleet Oil Company: An Exercise." Harvard Business School Supplement 711-512, April 2011. (Revised April 2011.)
- Career Coach
Erika Osterling
Program - Corporate Leadership Staff. Erika lives in Houston with her husband (HBS Section-mate) and their two young daughters. Work experience: Russell Reynolds Associates (Executive Director, Executive Search & Leadership, Culture... View Details
- 14 May 2020
- Blog Post
A PRIDE Farewell
LGBTQ+ prospective students which yielded a registration-to-attendance conversion rate 2x that of comparable programs. Hosted the first oversubscribed LGBTQ+ Student Visit Day. Hosted exclusive LGBTQ+ leader fireside chats with Barry’s CEO Joey Gonzalez and former... View Details
- 14 Jan 2022
- Blog Post
Embracing Activism for Social Change
they happen. “Our model was a program we researched in Houston that’s working well,” Mendu says. “I was able to lead the training session for the Detroit effort, which was an honor for me.” Enabling Career Exploration Each year, the HBS... View Details
- Profile
Prita Kumar
wellness growing up,” she said, referring to Booya Fitness, her nascent startup venture. From the age of 12, when the scorching Houston summers kept her indoors, Kumar started working out to fitness DVDs such as Billy Blanks Tae Bo... View Details
- 18 Oct 2021
- Blog Post
Embracing Activism for Social Change
assess situations and connect at-risk individuals with support services as needed,” Mendu says. A third component of the initiative pairs mental health clinicians with outreach workers for the homeless to head off potential crises before they happen. “Our model was a... View Details
- 05 Aug 2014
- First Look
First Look: August 5
available. Purchase this case: http://hbr.org/product/Oceanbulk-Maritime-S-A---/an/914416-PDF-ENG Harvard Business School Case 414-044 Houston We Have A Problem: NASA and Open Innovation (A) Jeff Davis, director of Space Life Sciences... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
Student Trio Advance Health Payment Reform
hospital’s President’s Council in early May. Bundling isn’t new. It has been proven to work at a handful of hospitals across the country, including the Texas Heart Institute in Houston and Intermountain Healthcare in Salt Lake City. Their... View Details
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 01 Mar 2003
- News
All in a Day's Work
‘desk’ part of this position would suit me,” says Oakes, an Austin, Texas, native who worked for the Fifth Ward Community Redevelopment Corporation in Houston before enrolling at HBS. “In my last job, I was always out in the field, on... View Details
- Profile
Farah Ahmed
Going outside of her comfort zone, Farah Ahmed, MBA 2015, put nine hours of distance between herself and her family, her friends, and the corporate networking opportunities she would otherwise have in her company's Houston office, to gain... View Details
- August 2021
- Teaching Note
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein and Mel Martin
Teaching Note for HBS Case No. 621-022. View Details
Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Boulder, Colorado. The building next door to our Long Beach plant is our call center. We shut that down and transferred that function to third-party centers in Phoenix and Denver. We also did a planned shutdown at the plant and moved certain critical components... View Details
- Profile
Sheila Lirio Marcelo
But she would not have it any other way. Born to entrepreneurial parents who ran a variety of businesses, the precocious Marcelo was curious at an early age about business processes and asked endless questions about the work environment. When the family moved to View Details
- Web
Alumni Forums - Alumni
interest to you and complete the club’s forum interest form or contact the club or SIG’s administrator. If you would like to participate in an area not listed below please complete this form . For any other questions, please contact anne@alumniforumservices.com .... View Details
- 26 Jul 2018
- News
Running the Numbers
leading by example, a conviction evident in her involvement in an annual gathering that brings together students and professionals who share her keen interest in understanding and expanding the role of analytics in sports businesses. Launched by Gelman in 2006 with... View Details
Keywords: Deborah Blagg
- 10 Jan 2020
- Blog Post
PRIDE in the HBS Community
Cod. HBS is about educating leaders that make a difference in the world, so PRIDE frequently engages with queer leaders and asks them to speak to club members. Two that came to campus this semester were Joey Gonzalez, CEO of Barry’s Bootcamp, and Annise Parker, former... View Details