HBS show - Publications - Faculty & Research

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

would take 30 days. Bush apparently concluded that GM would not fail during the remaining days of his watch, and Obama was not willing to see the US auto sector implode as a result of the bankruptcy of GM. Studies showed that the loss of... View Details

Keywords: by Staff; Auto

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

second campaign is the Michelin tire ad portraying the tire as a container—another deep metaphor—of safety for one's family, especially children. The last version of the ad, which ran for many years, showed a child positioned within a... View Details

Keywords: by Martha Lagace; Consumer Products

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

casually dressed person is a big shot and why do we do it? What's going on psychologically?" Bellezza says. Keinan and Bellezza, teaming with HBS Associate Professor Francesca Gino, conducted a series of studies to gauge how people react... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

also earn an attractive profit. In this way, market capitalism can be a legitimate and sustainable solution for some of the world's major problems. Key concepts include: HBS research shows that attitudes... View Details

Keywords: Re: Multiple Faculty

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

And—oh, yes—Rovell was just a kid in his teens. Nevertheless, he launched a business-of-sports talk show on Northwestern University's student radio station, WNUR. His "producer" (actually, a roommate) aggressively pursued... View Details

Keywords: by Michael Wheeler

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details

Keywords: by Manda Salls; Consumer Products; Retail

06 Apr 2010
First Look

First Look: April 6

ad-sponsored model, a mixed model in which the incumbent offers a product that is both subscription-based and ad-sponsored, and a dual model in which the incumbent offers two products, one based on the ad-sponsored model and the other based on the mixed-business model.... View Details

Keywords: Martha Lagace

21 Oct 2002
Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

said, "Would Professor Sasser meet the special service agent?"... I was feeling a little uncomfortable because I was going to talk about customer service and customer focus and these folks were really sort of showing me stuff... View Details

Keywords: by W. Earl Sasser

21 Aug 2012
Research & Ideas

How to Sink a Startup

value and maintaining control of the enterprise—what I call the Rich vs. King dilemma. Rich vs. King is central for two reasons. First, data that I analyzed with Dr. Tim Butler of HBS and that I detail in the book View Details

Keywords: by Garry Emmons

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

idea with Harvard Business School Dean Nitin Nohria. Nohria remembered that he and his HBS colleague, Rakesh Khurana, had noticed a similar effect in CEO data—that some chief executives had two distinct halves to their careers, a... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

17 Feb 2010
First Look

First Look: Feb. 17

research on anchoring and adjustment, for instance, we show that when presented with a desirable product, consumers anchor on scenarios of successful redemption and adjust insufficiently for things that could go wrong in the redemption... View Details

Keywords: Martha Lagace

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

flaky, unreliable, art-based processes. We reject this premise. Our close examination of art-based processes shows that they're understandable and reliable, capable of sophisticated innovation at levels many "scientific"... View Details

Keywords: by Rob Austin & Lee Devin

18 Jul 2024
Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

the journal Academy of Management Discoveries. She coauthored the research with Harvard T.H. Chan School of Public Health Assistant Professor Michaela Kerrissey and HBS doctoral student Derrick Bransby. Do employees feel safe to call out... View Details

Keywords: by Michael Blanding; Health

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

real-world challenges and anxieties faced by increasing numbers of Americans.” As HBS professor Anat Keinan explains, "Today, underdog brand biographies are being used by both large and small companies and across categories,... View Details

Keywords: by Martha Lagace

27 Sep 2010
Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

some people's inputs count more than their actual knowledge warrants, to the detriment of the project. The problem is common—and avoidable, says HBS professor Heidi K. Gardner, who has developed and tested a theory of pressure on teams... View Details

Keywords: by Sarah Jane Gilbert

01 Aug 2008
Research & Ideas

Does Market Capitalism Have a Future?

We showed it to important business leaders—some HBS alumni, some not—from around the world and asked them for their views on potential problem areas and what role HBS might... View Details

Keywords: by Garry Emmons

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

competition in health care must change. Our research shows that competition in the health care system occurs at the wrong level, over the wrong things, in the wrong geographic markets, and at the wrong time. Competition has actually been... View Details

Keywords: by Michael E. Porter; Health

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

10 Jan 2005
Research & Ideas

Professors Introduce Valuation Software

financial data to perform accounting analysis, ratio analysis, forecasted financials, and valuation. It also provides benchmarking for comparable firms. It was created by Harvard Business School faculty Krishna Palepu and Paul Healy, in collaboration with former View Details

Keywords: by Sean Silverthorne

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

extraordinary” "As long as students really dig hard and ask questions about themselves and the opportunity at hand, the contest is a terrific part of the MBA experience that has only gained strength over the years," says HBS professor... View Details

Keywords: by Julia Hanna; Education

Publications