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    • Research  (148)
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Show Results For

  • All HBS Web  (580)
    • People  (1)
    • News  (313)
    • Research  (148)
    • Multimedia  (13)
  • Faculty Publications  (17)
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  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the industry instead target... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 22 Mar 2016
  • First Look

March 22, 2016

Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

boardroom in 2019, moved to the Delaware Court of Chancery in 2021, and ultimately led to a Securities and Exchange Commission sanction in 2023, which attracted HBS Baker Foundation Professor Lynn S. Paine to the tale. An expert on... View Details
Keywords: by Avery Forman; Food & Beverage
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

million every four years just for the privilege of using The Rings in their advertising—with hundreds of millions more spent on the advertising campaigns themselves. They aren't the only ones banking on Olympic success. NBC, which paid... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

It's a pittance in the West. A loan of only $500 to $1,200, however, can make all the difference for a man or woman eking out a living in the developing world. Just that much—the typical range of microfinance loans, according to Michael Chu, a poverty expert and View Details
Keywords: by Martha Lagace
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

A group of Chinese tourists visiting the promenade in front of Pudong's skyline. Source: Richmatts When F. Warren McFarlan and a small group of HBS colleagues arrived in Beijing in July 1979, they stepped off the plane into a country... View Details
Keywords: by Deborah Blagg
  • 09 Jan 2014
  • Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

chronicles a host of academics, businessmen and, yes, charlatans who ultimately failed to foresee the biggest economic event of the twentieth century: The Great Depression. In an e-mail interview, Friedman, director of the HBS Business... View Details
Keywords: by Sean Silverthorne
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

casually dressed person is a big shot and why do we do it? What's going on psychologically?" Bellezza says. Keinan and Bellezza, teaming with HBS Associate Professor Francesca Gino, conducted a series of studies to gauge how people react... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

missed this opportunity in the aftermath of the financial crisis, let’s hope that we will not miss this opportunity this time around. Julie Battilana (@julie_battilana) is the Joseph C. Wilson Professor of Business Administration at HBS... View Details
Keywords: by Dina Gerdeman
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details
Keywords: by Martha Lagace
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

research—and how academics could better help improve the work of government. The workshop is just one example of how HBS scholars are using their research to make a difference in government policy. Some, like Michael E. Porter or Federal... View Details
Keywords: by Michael Blanding
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

deliver cultural value. They compete for what I call "culture share." The man-of-action hero is back and more than ever he is found in business rather than politics or fiction.— Douglas B. Holt In my forthcoming book (Culture Share; View Details
Keywords: by Manda Salls
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

deforestation campaign in order to make its supply chain more socially and environmentally responsible. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907414 Motilal Oswal Financial Services Ltd.: An... View Details
Keywords: Martha Lagace
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53646 January–February 2018 Harvard Business Review The New CEO Activists By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Though corporations have been lobbying the government and making View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

Strine's view of their effects on the outcome, and the reason he was unable to grant the plaintiff's request, instead allowing the merger vote to proceed. The case is a companion case to "Barclays Capital and the Sale of Del Monte Foods," View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

What was the objective of the new product launch, would it succeed, and how would this new business affect the Group’s core business of selling natural (mined) diamonds? This case is intended to be used in conjunction with and to follow a related View Details
Keywords: Dina Gerdeman
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

war years; and innovator Herb Kelleher at Southwest near the end of the century. In this e-mail interview, Mayo, director of the HBS Leadership Initiative and the Thomas S. Murphy Distinguished Research Fellow, discusses how executives... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
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