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  • September 2023
  • Teaching Note

Esquel Group

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social... View Details
Keywords: International Relations; Trade; Globalized Markets and Industries; Fashion Industry; China
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  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny View Details
Keywords: by Susan Young
  • August 2023
  • Teaching Note

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)... View Details
Keywords: Geopolitical Units; Business and Government Relations; International Relations; Communication Strategy; Telecommunications Industry; China
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  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 18 Jun 2009
  • Working Paper Summaries

Elections and Discretionary Accruals: Evidence from 2004

Keywords: by Karthik Ramanna & Sugata Roychowdhury
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest... View Details
Keywords: by Martha Lagace
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

with HBS Working Knowledge's Carla Tishler, Paine explains why this shift has occurred, and why now. Tishler: Your research on corporate values and ethics dates back to the 1980s, including much work done for Harvard Business School... View Details
Keywords: by Carla Tishler
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, and then market research... View Details
Keywords: by John Deighton; Food & Beverage
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 21 Nov 2018
  • Blog Post

Harvard Square's Hidden History

Harvard Square is just a short walk over the bridge from HBS campus and has countless restaurants, shops, and plenty to do. On a recent Harvard Square burrito run, one of my section mates remarked that he wished he knew more about the... View Details

    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

    Keywords: financial services
    • 01 May 2008
    • Research & Ideas

    The Marketing Challenges of the China Olympics

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details
    Keywords: by John Quelch; Sports
    • September 2022 (Revised November 2022)
    • Teaching Note

    PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 522-046. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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    • May 2019
    • Teaching Note

    JUUL and the Vaping Revolution

    By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
    Teaching Note for HBS No. 619-006. View Details
    Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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    • 11 Apr 2000
    • Research & Ideas

    Financial Services 24/7

    Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
    Keywords: by Susan Young
    • 16 Dec 2020
    • Blog Post

    Alumni on the Black Lives Matter Movement

    HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details
    • 05 May 2008
    • Research & Ideas

    Connecting with Consumers Using Deep Metaphors

    far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details
    Keywords: by Martha Lagace; Consumer Products
    • 08 May 2006
    • Lessons from the Classroom

    Writing the Case for Public School Reform

    The state of public education in the United States is a perennial hot-button topic, with rhetoric often outpacing any real sense of progress. The Public Education Leadership Project (PELP), a 2003 joint initiative of HBS and Harvard's... View Details
    Keywords: by Julia Hanna; Education
    • 22 Feb 2011
    • Research & Ideas

    Most Popular Articles, Papers of the Decade

    HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
    Keywords: by Sean Silverthorne
    • 21 Jul 2015
    • Blog Post

    3 Things Women Need to Know About Business School

    In 2013, HBS celebrated 50 years of women in the MBA program. Eight women joined the Class of 1965 – and this year 383 women from the Class of 2015 walked across the stage to collect their diplomas. So what is it like to be a woman in... View Details