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Show Results For
- All HBS Web
(556)
- People (1)
- News (313)
- Research (150)
- Multimedia (13)
- Faculty Publications (15)
- August 2023
- Teaching Note
Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny View Details
Keywords: by Susan Young
- 18 Jun 2009
- Working Paper Summaries
Elections and Discretionary Accruals: Evidence from 2004
Keywords: by Karthik Ramanna & Sugata Roychowdhury
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest... View Details
Keywords: by Martha Lagace
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
with HBS Working Knowledge's Carla Tishler, Paine explains why this shift has occurred, and why now. Tishler: Your research on corporate values and ethics dates back to the 1980s, including much work done for Harvard Business School... View Details
Keywords: by Carla Tishler
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, and then market research... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
Clayton S. Rose
Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details
Keywords: financial services
- 21 Nov 2018
- Blog Post
Harvard Square's Hidden History
Harvard Square is just a short walk over the bridge from HBS campus and has countless restaurants, shops, and plenty to do. On a recent Harvard Square burrito run, one of my section mates remarked that he wished he knew more about the... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
The state of public education in the United States is a perennial hot-button topic, with rhetoric often outpacing any real sense of progress. The Public Education Leadership Project (PELP), a 2003 joint initiative of HBS and Harvard's... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
Keywords: by Sean Silverthorne
- 02 Nov 2020
- Blog Post
WE RISE
the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only beginning to recognize the... View Details
- Blog
Faculty Reflections on International Women's Day
The 2022 theme for International Women's Day (IWD) on March 8th, is "Break the Bias." This year's campaign calls for all to imagine a gender equal world free of bias, stereotypes, and discrimination. A world that is diverse, equitable,... View Details