Grocery Marketing - Publications - Faculty & Research

07 Oct 2008
First Look

First Look: October 7, 2008

http://papers.nber.org/papers/w14360 Stable Many-to-Many Matchings with Contracts Authors:Bettina-Elisabeth Klaus and Markus Walzl Abstract We consider several notions of setwise stability for many-to-many matching markets with contracts... View Details

Keywords: Martha Lagace

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details

Keywords: by Julia Hanna

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details

Keywords: by Michael Blanding

11 Aug 2009
First Look

First Look: August 11, 2009

profit from their private information relating to a specific financial reporting element, goodwill impairments, prior to its incorporation by the equity market or recognition by the firm's accounting system. Download the paper:... View Details

Keywords: Martha Lagace

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

"Every morning I text her 'Good morning, beautiful.'" Household chore: Even an activity that might otherwise be viewed as drudgery can be meaningful when a couple does it together; 6 percent of respondents said their rituals involved chores. "We make sure we go to the... View Details

Keywords: by Dina Gerdeman

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

allergens. Now, the new company had to turn its product into a brand and map its go-to-market strategy, including creating a compelling value proposition, choosing a path to market that was either direct-to-consumer, through View Details

Keywords: by Sean Silverthorne

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

05 May 2015
First Look

First Look: May 5

ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have... View Details

Keywords: Carmen Nobel

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational... View Details

Keywords: Sean Silverthorne

05 Feb 2013
First Look

First Look: Feb. 5

KindredHarvard Business School Case 513-052 Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was... View Details

Keywords: Sean Silverthorne

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a... View Details

Keywords: by Dina Gerdeman; Health

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

06 Sep 2005
Research & Ideas

When Product Variety Backfires

Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details

Keywords: by Poping Lin; Consumer Products

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details

Keywords: by Carmen Nobel; Advertising

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

each knew, not just intuitively, but strategically—and after a time, financially and organizationally—that they had to create a sustainable market for their offerings. If Wedgwood could parachute forward into our time, or if we could go... View Details

Keywords: by Martha Lagace

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are... View Details

Keywords: by Peter Jacobs

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat... View Details

Keywords: by Sean Silverthorne; Food & Beverage

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer... View Details

Keywords: by Sean Silverthorne; Retail

17 Oct 2016
HBS Case

Business Solutions That Help Cut Food Waste

says. “We’ve created a really high bar for what’s acceptable to be marketed and eaten by humans,” he says. “The apple that you see in the store has to be the perfect apple.” He puts it this way: If you start with the premise that View Details

Keywords: by Dina Gerdeman; Food & Beverage

Publications