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  • August 2021 (Revised March 2023)
  • Technical Note

Crossing Borders and Cultures: Global Branding

By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
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Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
  • May 2020 (Revised January 2022)
  • Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards
Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details
Keywords: Innovation; Digital; Change; Culture; Management; Talent; Pharmaceutical Companies; Customer-centricity; Collaboration; Cross-functional Management; Purpose; Leadership; Innovation and Invention; Transformation; Organizational Culture; Change Management; Talent and Talent Management; Customer Focus and Relationships; Supply Chain; Decision Making; Mission and Purpose
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Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020. (Revised January 2022.)
  • 28 Mar 2016
  • Conference Presentation

Improving Working Conditions in Global Supply Chains: The Role of Social Auditors.

By: Michael W. Toffel
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Toffel, Michael W. "Improving Working Conditions in Global Supply Chains: The Role of Social Auditors." Paper presented at the Operations Management Seminar, Massachusetts Institute of Technology (MIT), Cambridge, MA, March 28, 2016.
  • April 2005 (Revised May 2005)
  • Case

Exel PLC--Supply Chain Management at Haus Mart

By: Zeynep Ton and Steven C. Wheelwright
Exel plc is a global third-party logistics provider, serving clients such as Home Depot, Dell, Unilever, and Marks & Spencer. Describes the range of activities Exel performs for its clients and the capabilities the company has developed. Exel traditionally focused on... View Details
Keywords: Job Cuts and Outsourcing; Supply Chain Management; Logistics
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Ton, Zeynep, and Steven C. Wheelwright. "Exel PLC--Supply Chain Management at Haus Mart." Harvard Business School Case 605-080, April 2005. (Revised May 2005.)
  • 02 Nov 2006
  • Working Paper Summaries

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

Keywords: by Rogelio Oliva & Noel H. Watson
  • December 2020 (Revised January 2022)
  • Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical... View Details
Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation and Invention; Transformation; Organizational Culture; Customer Focus and Relationships; Change Management; Talent and Talent Management; Supply Chain; Mission and Purpose
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Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised January 2022.)
  • 25 Feb 2013
  • Working Paper Summaries

Fostering Organizational Learning: The Impact of Work Design on Workarounds, Errors, and Speaking Up About Internal Supply Chain Problems

Keywords: by Anita L. Tucker
  • 5 Feb 2016
  • Talk

Improving Working Conditions in Global Supply Chains: The Role of Social Auditors

By: Michael W. Toffel
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Toffel, Michael W. "Improving Working Conditions in Global Supply Chains: The Role of Social Auditors." Ross School of Business Strategy Seminar, University of Michigan, February 5, 2016.
  • 09 Nov 2017
  • Working Paper Summaries

Intermediation in the Supply of Agricultural Products in Developing Economies

Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi
  • 4 Mar 2016
  • Conference Presentation

Improving Working Conditions in Global Supply Chains: The Role of Social Auditors

By: Michael W. Toffel
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Toffel, Michael W. "Improving Working Conditions in Global Supply Chains: The Role of Social Auditors." Paper presented at the Operations Management Seminar, Massachusetts Institute of Technology (MIT), Cambridge, MA, March 4, 2016.
  • May 2025 (Revised June 2025)
  • Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)

By: Linda A. Hill and Lydia Begag
This fourth installment in the Pfizer Global Clinical Supply (GCS) transformation case series highlights how over a decade of cultural and digital evolution positioned GCS to meet unprecedented global challenges. In 2011, Michael Ku became the Vice President of GCS and... View Details
Keywords: Innovation Leadership; Technological Innovation; Leadership Development; Leadership Style; Research and Development; Science-Based Business; Transformation; Health Pandemics; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Leading Change; Product Launch; Supply Chain; Organizational Change and Adaptation; Alignment; Pharmaceutical Industry; Biotechnology Industry; Health Industry; United States; Asia; Europe; Latin America
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Hill, Linda A., and Lydia Begag. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)." Harvard Business School Supplement 425-079, May 2025. (Revised June 2025.)
  • September 2000 (Revised November 2004)
  • Case

Globalization of CEMEX, The

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior... View Details
Keywords: Business Ventures; Profit; Performance; Globalization; Construction Industry; Mexico
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Ghemawat, Pankaj, and Jamie Matthews. "Globalization of CEMEX, The." Harvard Business School Case 701-017, September 2000. (Revised November 2004.)
  • 29 Sep 2020
  • Working Paper Summaries

Centrino and the Restructuring of Wi-Fi Supply

Keywords: by Roberto Fontana and Shane Greenstein; Telecommunications
  • Summer 2021
  • Article

Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply

By: Roberto Fontana and Shane Greenstein
In this paper we examine Intel’s launch of Centrino and interpret it as platform leaders attempt to restructure a supply chain. We provide a narrative of key actions and how they coordinated changes and offer a framework of the predictable consequences for... View Details
Keywords: Mobile and Wireless Technology; Product Launch; Supply Chain; Restructuring; Framework
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Fontana, Roberto, and Shane Greenstein. "Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply." Journal of Economics & Management Strategy 30, no. 2 (Summer 2021): 259–286.
  • May 1997
  • Teaching Note

Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry
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Raman, Ananth. "Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN." Harvard Business School Teaching Note 697-126, May 1997.
  • 27 Feb 2024
  • Cold Call Podcast

How Could Harvard Decarbonize Its Supply Chain?

Keywords: Re: Robert S. Kaplan & Shirley Lu; Green Technology
  • June 2001
  • Teaching Note

Coordinating + Managing Supply Chains: Course Overview Note TN

By: Ananth Raman
Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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Raman, Ananth. "Coordinating + Managing Supply Chains: Course Overview Note TN." Harvard Business School Teaching Note 601-159, June 2001.
  • Research Summary

The Food Chain

By: David E. Bell
The world's production of food has been keeping pace with the global population, but needs to step up the pace to meet not only the growing Asian population but also their growing consumption per capita. Through case studies, Bell is examining how farming is... View Details
  • October 2017 (Revised September 2022)
  • Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details
Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China
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Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Teaching Note 618-032, October 2017. (Revised September 2022.)
  • March 2017 (Revised December 2017)
  • Case

The Ready-Made Garment Industry: A Bangladeshi Perspective (A)

By: Nien-hê Hsieh and Saloni Chaturvedi
Responsibility for working conditions in contract factories within the supply chain presents an ongoing challenge for managers and an area of debate. Much of the debate approaches the challenge from the perspective of large global apparel brands. This case helps... View Details
Keywords: Apparel; Bangladesh; Corporate Responsibility; Human Rights; Supply Chains; Labor; Working Conditions; Supply Chain; Safety; Rights; Corporate Social Responsibility and Impact; Apparel and Accessories Industry; Bangladesh
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Hsieh, Nien-hê, and Saloni Chaturvedi. "The Ready-Made Garment Industry: A Bangladeshi Perspective (A)." Harvard Business School Case 317-052, March 2017. (Revised December 2017.)
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