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  • September 1990 (Revised January 1992)
  • Case

Eli Lilly and Co. (A): Globalization

By: Michael Y. Yoshino
Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a... View Details
Keywords: Change; Globalization; Global Strategy; Business or Company Management; Problems and Challenges; Perspective; Pharmaceutical Industry
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Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
  • July 2003 (Revised August 2003)
  • Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge
Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry
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Applegate, Lynda M., and Jamie Ladge. "Global Healthcare Exchange." Harvard Business School Case 804-002, July 2003. (Revised August 2003.)
  • 18 Sep 2014
  • Working Paper Summaries

Institutional Strategies in Emerging Markets

Keywords: by Christopher Marquis & Mia Raynard
  • August 1999 (Revised July 2009)
  • Case

Tricon Restaurants International: Globalization Re-examined

By: Pankaj Ghemawat and Tarun Khanna
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details
Keywords: Business Ventures; Global Strategy; Markets; Operations; Competition; Consolidation; Food and Beverage Industry
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Ghemawat, Pankaj, and Tarun Khanna. "Tricon Restaurants International: Globalization Re-examined." Harvard Business School Case 700-030, August 1999. (Revised July 2009.)
  • January 2020 (Revised March 2020)
  • Case

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby, Billy Chan and John P. McHugh
By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details
Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States
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Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)
  • Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
  • 2003
  • Case

Universitas 21 Global

By: Vijay Govindarajan and Chris Trimble
In a move that could redefine the future of higher education, Thomson Learning, in partnership with a worldwide consortium of universities, created a new institution of higher education, Universitas 21 Global (U21G), that had no campus, and no classrooms. It existed... View Details
Keywords: Online Technology; Expansion; Higher Education; Education Industry
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Govindarajan, Vijay, and Chris Trimble. "Universitas 21 Global." 2003. (Case No. 2-0019.)
  • March 2003 (Revised March 2004)
  • Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
  • 2010
  • Report

Nordic Globalization Barometer 2010

By: Christian H.M. Ketels
The 2010 Nordic Globalization Barometer, the third in this series, is again designed to serve as input to the discussions of the five Nordic Prime Ministers (representing Denmark, Finland, Iceland, Norway, and Sweden) at the Nordic Globalization Forum. In its first... View Details
Keywords: Globalization; Competition; Research and Development; Policy; Financial Crisis; Denmark; Finland; Iceland; Norway; China
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Ketels, Christian H.M. "Nordic Globalization Barometer 2010." Report Series, Nordic Council of Ministers, Copenhagen, 2010.
  • December 2002 (Revised June 2003)
  • Case

Rabobank Group: Leadership Role in Global Agribusiness

By: Ray A. Goldberg and Hal Hogan
The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system? View Details
Keywords: Agribusiness; Globalization; Finance; Risk Management; Global Strategy; Value Creation; Banking Industry; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Hal Hogan. "Rabobank Group: Leadership Role in Global Agribusiness." Harvard Business School Case 903-421, December 2002. (Revised June 2003.)
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

should be involved. You must have at the table the global business managers who can represent the need for an integrated worldwide strategy and more efficient standardized products. They can then argue with... View Details
Keywords: by Cynthia Churchwell
  • October 2005 (Revised August 2006)
  • Case

Haier: Taking a Chinese Company Global

By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China
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Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
  • November 2012 (Revised August 2013)
  • Supplement

Global Unichip Corporation (B)

By: Willy Shih and Chen-Fu Chien
Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details
Keywords: Abstraction; Value-network; Vertical Integration; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Information Technology; Complexity; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (B)." Harvard Business School Supplement 613-049, November 2012. (Revised August 2013.)
  • November 1983 (Revised October 1988)
  • Case

Canon Inc.: Worldwide Copier Strategy

By: Michael E. Porter
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
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Porter, Michael E. "Canon Inc.: Worldwide Copier Strategy." Harvard Business School Case 384-151, November 1983. (Revised October 1988.)
  • November 2001 (Revised November 2001)
  • Case

Royal Ahold NV: A Global Food Provider

By: Ray A. Goldberg and James M Beagle
Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details
Keywords: Business Strategy; Globalized Firms and Management; Partners and Partnerships; Food and Beverage Industry
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Goldberg, Ray A., and James M Beagle. "Royal Ahold NV: A Global Food Provider." Harvard Business School Case 902-416, November 2001. (Revised November 2001.)
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and View Details
Keywords: by Kim Girard; Education
  • 2011
  • Report

Nordic Globalization Barometer 2011

By: Christian H.M. Ketels
The Nordic Globalization Barometer 2011, the fourth in its series, builds on the methodology established in previous editions: The first part provides a short overview of the macroeconomic climate in the Nordic countries. The second part tracks the changes in economic... View Details
Keywords: Economic Growth; Financial Crisis; Macroeconomics; Trade; Globalized Economies and Regions; Policy; Competitive Strategy; Scandinavia
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Ketels, Christian H.M. "Nordic Globalization Barometer 2011." Report Series, Nordic Council of Ministers, Copenhagen, 2011.
  • December 1999 (Revised October 2003)
  • Case

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry
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Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
  • August 2005 (Revised January 2012)
  • Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort
Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
  • November 2003 (Revised December 2003)
  • Case

Enabling Business Strategy with IT at the World Bank

By: F. Warren McFarlan and Brian DeLacey
World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details
Keywords: Information Infrastructure; Globalized Economies and Regions; Information Technology; Global Strategy; Business Strategy; Banks and Banking; Banking Industry
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McFarlan, F. Warren, and Brian DeLacey. "Enabling Business Strategy with IT at the World Bank." Harvard Business School Case 304-055, November 2003. (Revised December 2003.)
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