Publications

May 1999 (Revised November 2000)
Case

AES Global Values

By: Lynn S. Paine

Members of the development team for the AES Corp.'s power plant project in India must decide what plant technology to specify in their application for techno-economic clearance from the government of India's Central Electric Authority. Their choice is between more... View Details

Keywords: Business Ventures; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Generation; Technology Adoption; Energy Industry; India; United States

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

the keys to their successful global expansions? By HBS professors David Bell, Rajiv Lal, and Walter Salmon. Global Knowledge Sharing And Performance Drivers Organizing... View Details

Keywords: by Working Knowledge editors

April 2003
Case

IBM Canada: Global Services (A)

By: Michael L. Tushman, David Kiron and Wendy Smith

IBM Canada Global Services is losing shares in a stagnant information technology market. A new leader must overcome a senior team rife with internal conflict and change internal processes to drive innovation streams. The leader struggles to build an ambidextrous... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Change Management; Management Teams; Innovation and Management; Conflict Management; Groups and Teams; Service Industry; Canada

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January 2015 (Revised April 2025)
Technical Note

FIELD Global Capstone: Orchestrating a Compelling Presentation

By: Jill Avery

This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful—a presentation with presence.... View Details

Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills

December 2002
Article

Business Enterprises and Global Worlds

By: G. Jones

The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed... View Details

Keywords: Macroeconomics; Multinational Firms and Management; Organizations; Emerging Markets; Behavior; Business Ventures; United States

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08 Aug 2011
Research & Ideas

The Death of the Global Manager

When Transnational Management was first published in 1992, the world was a different place. "The global economy was radically restructuring in the wake of an era of accelerating globalization in the... View Details

Keywords: by Julia Hanna

December 2018
Case

The Global-Local Tension: Vodafone CEO Vittorio Colao Leading with 'International Values and Local Roots' (A)

By: Tsedal Neeley

Vittorio Colao, CEO of telecommunication giant Vodafone, must respond to reports of disturbing accounting practices at two of Vodafone’s operating companies. In one case, €60 million have been misreported due to a series of failures to check manual accounting... View Details

Keywords: GLOBAL-LOCAL; Organization Culture; Global Identity; Local Identity; Accounting Discrepency; Globalization; Leadership; Trust; Organizational Culture; Organizational Design; Organizations; Identity; Local Range; Global Range; Values and Beliefs; Accounting Audits

05 Feb 2007
Research & Ideas

Business and the Global Poor

this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways to create social and economic value, according to the editors of a new volume, Business Solutions for the Global Poor. The... View Details

Keywords: by Sean Silverthorne

May 1996 (Revised May 1997)
Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop

In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details

Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

those new hires will end up engaged? If employee engagement can spell the difference between profit and loss in a business, why can’t organizations engage their employees? What do you think? Reference State of the View Details

Keywords: by James Heskett

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

that it possesses by virtue of its local position. In combination, these 3 benefits—cost, capability and contextual knowledge—comprise the "3C's" of a global collaboration strategy. The second principle is that firms must View Details

Keywords: by Sean Silverthorne

March 22, 2016
Article

The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou

This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504. View Details

Keywords: Reporting; Environmental Performance; Civil Society; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Civil Society or Community; Environmental Sustainability

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20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

Globalization hasn't made manufacturing clusters obsolete, but the geographically concentrated pockets of industry have to be smart to ensure their survival, according to new research from Harvard Business School. Gary P. Pisano, the... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

Web

Online Business Courses for Organizations | HBS Online

minutes—think polls, interactive exercises, and short essays. Social Join a global community of business professionals. Ask questions, collaborate, and share experiences and expertise across industries. Find the Right Program for Your... View Details

2010
Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry

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August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by leaders responsible for View Details

Keywords: by James Heskett

01 Dec 2011
News

Inside MTV’s Global Fame

Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy... View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry