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Show Results For
- All HBS Web
(4,430)
- People (6)
- News (982)
- Research (2,752)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,739)
- 14 Dec 2022
- Blog Post
Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale
Creating Emerging Markets Sustainability Series – Reducing Plastic Pollution on a Global Scale Cover image features Anand Burman (left) and María Emilia Correa (right). A recent article in the Boston Globe... View Details
- February 1992 (Revised September 1992)
- Background Note
Global Computer Industry
Describes the evolution of international trade and global competition in computers. Focuses on the role of country factors, government policies, and firm strategies in shifting competitive advantage among regions of the world. Pays special attention to international... View Details
Keywords: Competition; Alliances; Trade; Policy; Globalized Markets and Industries; Computer Industry
Gomes-Casseres, Benjamin. "Global Computer Industry." Harvard Business School Background Note 792-072, February 1992. (Revised September 1992.)
- 21 Sep 2016
- Blog Post
Meet the Global Business Club
The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence, exchanging ideas about View Details
Keywords: All Industries
- November 1987 (Revised March 1993)
- Background Note
Global Semiconductor Industry--1987
By: David B. Yoffie
In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
- 08 May 2017
- Working Paper Summaries
Monetary Policy and Global Banking
- December 1985
- Article
The Changing Role of the Japanese Market and Its Impact on Global Strategy
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "The Changing Role of the Japanese Market and Its Impact on Global Strategy." Hitotsubashi Journal of Commerce & Management (December 1985).
- 14 Apr 2020
- Video
COVID-19, Global Markets, and Global Macroeconomic Policy Responses
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern View Details
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- November 2003 (Revised September 2016)
- Case
Creating Global Oil, 1900-1935
By: Geoffrey G. Jones and Daniel Wadhwani
Taught in the elective MBA course entitled The Evolution of Global Business. Examines the development of an international cartel in the oil industry in the 1920s and 1930s. Focuses on the decisions and actions of the leading multinational oil companies—particularly... View Details
Keywords: History; Competition; Multinational Firms and Management; Alliances; Cooperation; Business and Government Relations; Energy Industry
Jones, Geoffrey G., and Daniel Wadhwani. "Creating Global Oil, 1900-1935." Harvard Business School Case 804-089, November 2003. (Revised September 2016.)
- 01 Sep 2003
- News
Globalization Revisited
intellectual fiefdom of the School’s legendary marketing professor emeritus, Theodore Levitt. The colloquium was pegged to the twentieth anniversary of Levitt’s seminal article, “The Globalization of... View Details
- 3 Oct 1991
- Lecture
How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?
By: W. Carl Kester
Kester, W. Carl. "How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?" Lecture at the Forum on Cooperation Between Shareholders and Corporations: An Agenda for Competitiveness, Investor Responsibility Research Center, Washington, D.C., October 3, 1991. (Panel moderator.)
- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
By: Frank V. Cespedes
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico
Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do?... View Details
Keywords: by Martha Lagace
- Web
ハーバード - Global
hbsjapan@hbs.edu Roppongi Hills Mori Tower 49F P.O. Box 83, 6-10-1 Roppongi, Minato-Ku, Tokyo 106-6149, Japan Tel: +81 3 6434 5791 Fax: +81 3 6434 5792 hbsjapan@hbs.edu News & Highlights JANUARY 2025 The Global Classroom: Student... View Details
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- 2012
- Working Paper
Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details
Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America
Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.
- 23 May 2005
- Research & Ideas
What Could Bring Globalization Down?
book about the banker Siegmund Warburg, who was a key proponent of globalization after 1945 and deserves much of the credit for the emergence of the Eurobond market, among other things. More generally, I am continuing to do research on... View Details
Keywords: by Cynthia Churchwell
- September 2015 (Revised March 2025)
- Technical Note
FIELD Global Capstone: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
Avery, Jill. "FIELD Global Capstone: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2025.)
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan
Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)