Global Marketing - Publications - Faculty & Research

into an enormous market opportunity for multinational corporations. “There were a lot of Chinese who felt like they needed to improve their knowledge and confidence of how to behave in these different scenarios,” Ho recalls. Ho developed... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

22 Jun 2015
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Good Immigration

Freedom within a Framework

“An Economy Doing Half Its Job”

Kodak’s Old-School Response to Disruption

B-school curriculum is now covering legal, ethical issues too: Prof Rohit Deshpande, Harvard Business School

Getting Microfinance Right

Six Lessons from Mobile Money Ventures in Developing Countries

Big Hits: The Best of the 2018 Super Bowl Ads

‘Victims’ of churn are accessories to the crime

Super Bowl XLIX: A Battle for Your Attention

Farewell Sochi

Inside the Taiwan Firm That Makes the World’s Tech Run

It's Not Just Modi Alone Who Goes to China

To Solve The World's Biggest Problems, Should Industries Cooperate More and Compete Less?

All aboard the football express

Building Histories of Emerging Economies One Interview at a Time

Israel Turns 70: Does It Need a Rebrand?

In Taiwan, Survivor Mentality Stymies Tech Innovation

Action Plan: In Context

Boston 2024's New Olympic Strategy: Harvard Biz Prof Wonders If Regionalization Will Hurt or Help?

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