Publications

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

2007
Book

Entrepreneurship and Global Capitalism

By: G. Jones and Rohit Daniel Wadhwani

These volumes demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, the authors show that historical knowledge can challenge widely accepted... View Details

Keywords: History; Diasporas; Economic Systems; Globalized Economies and Regions; Globalized Firms and Management; Cultural Entrepreneurship; Entrepreneurship; Cross-Cultural and Cross-Border Issues

Web

Asia Pacific - Global

children throughout Southeast Asia with nutrient-rich treats, received the Best Investment Award and will represent APAC at the Global Finale. Turmerik and VoxPop AI were honored with the Best Innovation and Best Social Impact Awards,... View Details

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

system to an entirely new level," he warns. But Moss has a fix: The federal government should slap tough new regulations on all firms that pose "systemic risk" —the risk that a failure of one institution could wreak havoc across the... View Details

Keywords: by Roger Thompson; Banking; Financial Services

October 2003 (Revised December 2020)
Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron

Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details

Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization

February 2008
Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones

This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry

March–April 2020
Article

An Institutional Approach to Gender Diversity and Firm Performance

By: Letian Zhang

This study examines data from 35 countries and 24 industries to understand the relationship between gender diversity and firm performance. Previous studies report conflicting evidence: some find that gender-diverse firms experience more positive performance and others... View Details

Keywords: Institutional Theory; Cross-cultural; Diversity; Gender; Organizations; Performance; Situation or Environment; Cross-Cultural and Cross-Border Issues

Web

South Asia - Global

the Lakshmi Mittal Family South Asia Institute at Harvard University. The session explored AI's potentially transformative effects on the workforce and emphasized the importance of strategic, evidence-based reskilling initiatives for View Details

1977
Chapter

The Internationalization of Firms from Developing Countries

By: L. T. Wells Jr.

Keywords: Developing Countries and Economies; Globalized Firms and Management; Globalized Economies and Regions

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria

Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details

11 Jul 2006
Working Paper Summaries

Globalizing the Beauty Business Before 1980

Keywords: by Geoffrey G. Jones

May 1991
Case

Firestone, Inc.: Globalization

By: Hugo Uyterhoeven

Keywords: Multinational Firms and Management; Globalization; Corporate Strategy

October 1990 (Revised February 1991)
Case

Sony Corp.: Globalization

By: Michael Y. Yoshino

Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry

Article

Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives' Trust in Their Overseas Business Partners: Evidence from China

By: Crystal Jiang, Roy Y.J. Chua, Masaaki Kotabe and Janet Murray

We investigate trust relationships between senior business executives and their overseas partners. Drawing on the similarity-attraction paradigm, social-categorization theory, and the distinction between cognition- and affect-based trust, we argue that executives trust... View Details

Keywords: Ethnicity; Culture; Management Teams; Cognition and Thinking; Networks; Globalized Firms and Management; Partners and Partnerships; Business Growth and Maturation; Size; Trust; China

Fast Answer

HBS Course: Starting a Private Investment Firm

Generous data download limit. LSEG Workspace PE data includes investments, portfolio company and firm profiles, exits and fundraising information.... View Details

October 2015
Article

Global Teams That Work

By: Tsedal Neeley

Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details

Keywords: Globalized Firms and Management; Groups and Teams; Performance; Cross-Cultural and Cross-Border Issues