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  • All HBS Web  (7,502)
    • People  (20)
    • News  (2,269)
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  • 2003
  • Other Unpublished Work

Scale and Scope Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry
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Silk, Alvin J., and Ernst R. Berndt. "Scale and Scope Economies in the Global Advertising and Marketing Services Business." NBER Working Paper Series, October 2003. (1050 Massachusetts Ave.,Cambridge, MA 02138.)
  • 2017
  • Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy
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Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
  • 02 Jun 2020
  • Working Paper Summaries

HBS COVID-19 Global Policy Tracker

Keywords: by Alberto Cavallo and Tannya Cai; Health
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

circumspect about revealing their origins, culture, and values while doing business overseas. Many have tried to position themselves as more global than (ugly) American. What we didn't find was anti-American... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
  • November 2003 (Revised September 2016)
  • Case

Creating Global Oil, 1900-1935

By: Geoffrey G. Jones and Daniel Wadhwani
Taught in the elective MBA course entitled The Evolution of Global Business. Examines the development of an international cartel in the oil industry in the 1920s and 1930s. Focuses on the decisions and actions of the leading multinational oil companies—particularly... View Details
Keywords: History; Competition; Multinational Firms and Management; Alliances; Cooperation; Business and Government Relations; Energy Industry
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Jones, Geoffrey G., and Daniel Wadhwani. "Creating Global Oil, 1900-1935." Harvard Business School Case 804-089, November 2003. (Revised September 2016.)
  • 27 Sep 2006
  • Research & Ideas

Report From Egypt: Studying Global Influences

Travel Date: May 2006 Location Visited: Cairo Purpose: Research on three global companies with Egyptian operations. Report: Sean Silverthorne: What was the nature of your visit? Rosabeth Moss Kanter: I traveled to Cairo in May 2006 with... View Details
Keywords: by Sean Silverthorne
  • 2021
  • Chapter

International Business History and the Strategy of Multinational Enterprises: How History Matters

By: Geoffrey Jones and Teresa da Silva Lopes
This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of... View Details
Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms and Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North and Central America
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Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
  • 29 May 2008
  • Research & Ideas

Global Change in the Built Environment

Date: May 5-7, 2008 Faculty Chair: Arthur Segel Faculty Summary Report: Colloquium: Global Change in the Built Environment What were the overall goals of the colloquium? The goals of the colloquium were to celebrate Harvard View Details
Keywords: by Arthur Segel; Construction; Real Estate
  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
  • March 2022
  • Module Note

International Macroeconomics with Global Crises

By: Alberto Cavallo
This note introduces a module of cases used at Harvard Business School (HBS) to teach fundamental concepts of international macroeconomics through the discussion of global crises. First, to provide context, it gives a brief overview of the module. Then, it describes... View Details
Keywords: International Economy; Crisis; Macroeconomics; Globalized Economies and Regions
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Cavallo, Alberto. "International Macroeconomics with Global Crises." Harvard Business School Module Note 722-044, March 2022.
  • August 2013 (Revised October 2013)
  • Case

Modern Family Planning: The Business of Circle Surrogacy

By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
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Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
  • October 2007 (Revised October 2009)
  • Case

Global Climate Change and BP

By: Forest L. Reinhardt and Mikell Hyman
Following the sudden resignation of Sir John Browne, Tony Hayward, BP CEO, must decide how global climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his... View Details
Keywords: Change Management; Climate Change; Corporate Strategy; Corporate Social Responsibility and Impact; Management Teams; Environmental Sustainability; Government and Politics; Energy Sources; Global Strategy; Operations; Utilities Industry; Energy Industry; United Kingdom
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Reinhardt, Forest L., and Mikell Hyman. "Global Climate Change and BP." Harvard Business School Case 708-026, October 2007. (Revised October 2009.)
  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 03 Apr 2006
  • What Do You Think?

Has Globalization Reached Its Peak?

Summing Up The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg Bownik put it, "for View Details
Keywords: by James Heskett
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

When Transnational Management was first published in 1992, the world was a different place. "The global economy was radically restructuring in the wake of an era of accelerating globalization in the... View Details
Keywords: by Julia Hanna
  • October 1997 (Revised March 1998)
  • Case

Komatsu Ltd.: Project G's Globalization

By: Christopher A. Bartlett
This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details
Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan
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Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.)
  • May 2008 (Revised June 2009)
  • Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details
Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States
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Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "House of Tata: Acquiring a Global Footprint." Harvard Business School Case 708-446, May 2008. (Revised June 2009.)
  • 2014
  • Chapter

The Language of Global Management

By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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Neeley, Tsedal. "The Language of Global Management." In Wiley Encyclopedia of Management, Volume 6: International Management. 3rd ed. Edited by Markus Vodosek and Deanne den Hartog. John Wiley & Sons, 2014.
  • February 2009
  • Case

Paresh Patel: Building a Life in the Context of Global Business - October 2007

By: Howard H. Stevenson and Shirley Spence
This case tells the story of Paresh Patel, born in Boston to an Indian immigrant family, as he develops an entrepreneurial career, participates in the Indian diaspora, and builds a family life. It provides background on Paresh's heritage, describes his youth and... View Details
Keywords: Diasporas; Work-Life Balance; Personal Development and Career; Entrepreneurship; Boston; Mumbai
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Stevenson, Howard H., and Shirley Spence. "Paresh Patel: Building a Life in the Context of Global Business - October 2007." Harvard Business School Case 809-045, February 2009.
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