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Show Results For
- All HBS Web
(1,215)
- People (3)
- News (247)
- Research (704)
- Multimedia (14)
- Faculty Publications (360)
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- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
Hubert, SVP at Viacom and head of Scratch, the company’s “creative SWAT team.” That means change on a global scale: Millennials, currently one-third of the global population and more than 85 million strong... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 01 Mar 2006
- News
Can the United States Avoid a Fractured Future?
ENRIQUEZ: People take too much for granted. PHOTO BY JEFF THIEBAUTH As CEO of Biotechonomy, a life-sciences research and venture capital firm, Juan Enriquez (MBA ’86) has examined the impact of life sciences on the global economy. In his... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni... View Details
- 01 Jun 2015
- News
Fever Pitch
their favorite investment, while some 1,600 students and alumni voted on awards for impact and innovation among finalists from 14 global regions. Best Investment Selected by HBS Alumni Angels StreetShares (Mid-Atlantic US Region) Mickey... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
about my kids succeeding me. But the second piece is, oh my God, this business is different than it was even five years ago. “Public relations” is not a complete description of our work anymore. Everything is being driven by brand... View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- 01 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as managing director of View Details
Keywords: Arts, Entertainment
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live and work in their local... View Details
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
that I have.” Neeley’s research focuses on the challenges organizations face when coordinating operations across linguistic and national boundaries. As a doctoral student at Stanford, she participated in a large-scale global teams study... View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
Selena Cuffe (MBA 2003) and her company, Heritage Link Brands, import wine made by black South African vintners. In so doing, Cuffe is helping to reverse the effects of apartheid: the vintners gain access to more capital, can own their land, and ultimately help... View Details
- 15 Dec 2011
- News
An HBS gift guide
football, repair capitalism Business lessons for a global century Chocolates for a cause Safe water for millions Nature belongs to everyone Capitalize on the network The world at home Quiet your mind (Images via the HBS Bulletin,... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details