Publications

January 2025
Teaching Note

Generative AI and the Future of Work

By: Christopher Stanton and Shira Aronson

Teaching Note for HBS Case No. 824-130. View Details

22 Dec 2010
News

Debt and the Future of the U.S.

February 2023
Teaching Note

Amazon and the Future of Organized Labor

By: Reshmaan Hussam, Trevor Fetter and Grace Liu

Teaching Note for HBS Case No. 723-030. View Details

December 2002
Case

National Economic Accounting: Past, Present, and Future

By: David A. Moss and Sarah A. Brennan

Presents the fundamentals of GDP accounting (including definitions, etc.), examines the history of national accounting, and surveys the international debate over "Green GDP." The first section explains the basic rules and definitions of national economic accounting and... View Details

Keywords: History; Natural Environment; Quality; Accounting; Forecasting and Prediction; Environmental Sustainability; Economy; United States

26 Sep 2016
News

Schools for the Future

Sunil B. Mittal (OPM 27, 1999) is founder and chairman of Bharti Enterprises and is a 2016 recipient of an HBS Alumni Achievement Award. In this video, he talks about building schools to improve the lives of... View Details

winter 2001
Article

The Past and Future of Competitive Advantage

By: Clayton M. Christensen

Keywords: Competition

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July 2017 (Revised March 2019)
Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg

This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details

Keywords: Oil ＆ Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry

November 2001
Case

Tobacco and the Future of Rural Kentucky

By: Ray A. Goldberg and James M Beagle

Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details

Keywords: Financial Instruments; Social Issues; Laws and Statutes; Rural Scope; Policy; Business and Community Relations; Government and Politics; Kentucky

01 Dec 2008
News

Back to the Future

Stobaugh, an energy-industry veteran, could be forgiven for saying, “I told you so.” But as a consummate gentleman, that’s not Stobaugh’s style. Instead, all he need do is open up Energy Future, the 1979 book he coedited with Daniel Yergin, View Details

Keywords: Garry Emmons; Oil and Gas Extraction; Oil and Gas Extraction; Oil and Gas Extraction; Oil and Gas Extraction

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry

2016
Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza

Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details

Keywords: Luxury; Brands and Branding

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01 Dec 2016
News

The Future of Books

self-publishing a challenge to traditional book publishers? MA: We see self-publishing as a complementary alternative to the more traditional book publishers for aspiring authors. And it has allowed us to discover a lot of wonderful new... View Details

Keywords: April White; Publishing Industries (except Internet); Information

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details

Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia