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August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

June 2020
Case

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

By: Anita Elberse and Lizzy Woodham

Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March... View Details

Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry

October 2007 (Revised February 2010)
Case

Adelphia Communications Corp.'s Bankruptcy

By: Stuart C. Gilson and Belen Villalonga

In 2002, a massive accounting fraud and corporate looting scandal involving the founding Rigas family made Adelphia the 11th largest bankruptcy case in history, and the third-after WorldCom and Enron-among those triggered by fraud. Set in 2005, when Adelphia is... View Details

Keywords: Family Business; Restructuring; Crime and Corruption; Insolvency and Bankruptcy; Corporate Governance; Governance Controls; Family Ownership

August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn

May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

29 Jun 2016
Op-Ed

What Hath the United Kingdom Wrought?

“Every time we have to decide between Europe and the open sea, it is always the open sea we shall choose” That famous Winston Churchill remark to Charles deGaulle resonates gloomily today. In the worse outcome for the Brexit referendum, the UK electorate tossed away... View Details

Keywords: by Dante Roscini

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

March 1991 (Revised July 2001)
Supplement

Ann Hopkins (B)

By: Joseph L. Badaracco Jr. and Ilyse Barkan

Describes the reasons why the courts found in favor of Ann Hopkins in the sexual discrimination suit. Also explains why the courts concluded she was the victim of sexual stereotyping. View Details

Keywords: Law; Ethics; Human Resources; Gender

July 1990 (Revised October 1997)
Case

Siemens Electric Motor Works (A) (Abridged)

By: Robert S. Kaplan

Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost; Adoption; Cost vs Benefits; Management Analysis, Tools, and Techniques; Production; Business Strategy; Electronics Industry; Manufacturing Industry

November 2022
Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan

Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details

Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

August 2019
Case

Huawei and the U.S.-China Trade War

By: Elie Ofek and John Masko

In 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei’s planned... View Details

Keywords: Trade; Global Strategy; International Relations; National Security; Mobile and Wireless Technology; Information Infrastructure; Volatility; Adaptation; Telecommunications Industry; China; United States; European Union

April 2014
Case

Don Valentine and Sequoia Capital

By: Felda Hardymon, Tom Nicholas and Liz Kind

Don Valentine participated in the beginnings of two significant milestones: the birth of the silicon chip and the development of the venture capital industry. From humble beginnings, Valentine became a legendary salesman at Fairchild Semiconductor and National... View Details

Keywords: Venture Capital; Personal Development and Career; Semiconductor Industry

November 2008 (Revised November 2012)
Case

Savage Beast (A)

By: Noam Wasserman and LP Maurice

For several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors... View Details

Keywords: Business Startups; Entrepreneurship; Venture Capital; Lawsuits and Litigation; Leadership; Groups and Teams

September 2008 (Revised December 2011)
Case

Frank Addante, Serial Entrepreneur

By: Noam T. Wasserman and Antony Uy

Frank Addante is a 28-year-old serial entrepreneur who is in the process of building his fifth venture. Of his first four ventures, two were sold, one went public, and in the last he decided to close the venture and return unused capital to his investors. With the... View Details

Keywords: Business Startups; Entrepreneurship; Venture Capital; Equity; Selection and Staffing; Groups and Teams

September 1953 (Revised December 2012)
Case

Bramos Printing Company

A printing company, founded in 2000 as a one-man-job printing firm, is experiencing rapid growth together with a move and modernization of its facilities. Presents a problem in depreciation. View Details

Keywords: Growth Management; Business Growth and Maturation; Accounting; Service Industry

September 2023 (Revised July 2024)
Case

Honest Jobs: A Path to Redemption

By: Paul A. Gompers and Jeffrey Barkas

Founded by a formerly incarcerated job seeker, Honest Jobs' mission is to be the hub where people with criminal records come to build careers and employers come to find great talent. Honest Jobs faced early challenges as a two-sided platform for justice-involved job... View Details

Keywords: Business Startups; Venture Capital; Recruitment; Entrepreneurial Finance; Selection and Staffing; Digital Platforms; Job Search; Mission and Purpose; Expansion; Employment Industry; United States; Colorado; Ohio; Texas

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

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