Ford Motor Company - Publications - Faculty & Research

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

many companies is that widespread salary cuts may not be workable because of existing employee agreements. Furloughs A furlough is a mandated unpaid leave of absence, utilized by private (such as General View Details

Keywords: by Boris Groysberg and Sarah Abbott

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

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28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option is more likely to turn off... View Details

Keywords: by Manda Salls

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the View Details

Keywords: by John Quelch; Auto; Retail

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details

Keywords: by Rosabeth Moss Kanter

18 Jun 2013
First Look

First Look: June 18

mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to... View Details

Keywords: Anna Secino

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

companies to continue to use what they already have in place, they pay far more than the full cost—because the company loses its competitiveness. As Henry Ford once put it,... View Details

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

rewarded by GE. In contrast, a supplier of circuit boards to Ford Motor Company was never able to overcome a preoccupation with the contract terms. The supplier's failure to... View Details

Keywords: by Peter K. Jacobs

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

the future, they are headed into the well-worn trap that has engulfed General Electric, just as it did formerly great companies like Sears Roebuck, General Motors (pre-bankruptcy), Motorola, Kodak, and many... View Details

Keywords: by Bill George; Banking

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

inappropriate. Here I think all of us have a special responsibility to making clear, to consumers and managers alike, what we consider appropriate and inappropriate uses of knowledge. This at least will help lessen inadvertent misuse of knowledge. Q: Are there View Details

Keywords: by Manda Mahoney

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

engine, that outboard motor is going to start [to sputter]. If you don’t know [the second curve] is there, or you’re afraid to use it, then it’s just going to be clear decline.” The striver’s curse Professional athletes expect that their... View Details

Keywords: by Avery Forman

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

Crossing Borders in a World Where Differences Still Matter. As he sees it, important realities dotting the landscape for business can be grouped into 4 basic areas: cultural, administrative/political, geographic, and economic. Discussions of globalization tend to... View Details

Keywords: by Martha Lagace

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

aftermath of World War II, government funding for scientific research increased and large corporations followed suit, with firms such as IBM, Hewlett-Packard, and Ford establishing dedicated centralized science labs that put few... View Details

Keywords: by Carmen Nobel

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

financing choices. Q: Your materials illustrate the fact that cross-border investment and financing provide sizable opportunities for companies that understand this complex environment. What are some of the lessons from your case... View Details

Keywords: by Sean Silverthorne; Financial Services

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

General Motors and others during apartheid. For General Motors, the issues had to do with employment policies and whether or not to sell autos in a repressive society. For companies like Cisco Systems and... View Details

Keywords: by James Heskett; Technology

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

and everywhere in between, "fundamental but highly controversial issues often are not surfaced," former Vietnam-era Secretary of Defense, Ford Motor Company... View Details

Keywords: by Garry Emmons

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

alcohol-and-herb-based medicine for women; John Merrick, a founder of the North Carolina Mutual Life Insurance Company, one of a number of African-American-owned companies in Durham in the early 20th century; and Edwin Land, founder of... View Details

Keywords: by Sean Silverthorne; Manufacturing

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

they are in terms of their educational background and their companies and the fact that they are there more to talk about leadership because they want to advance their own leadership. Kenny: We're all using one platform and another and... View Details

Keywords: Re: Andi Wang

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

George says, she became an “enabler” for the whole firm. Navigate today’s challenges. Be prepared to successfully lead your company through crises and help solve difficult global problems. In 2014, new General View Details

Keywords: by Lane Lambert

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