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  • All HBS Web  (2,659)
    • People  (6)
    • News  (420)
    • Research  (1,913)
    • Events  (10)
  • Faculty Publications  (909)
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  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • May 2015 (Revised September 2017)
  • Case

Generating Higher Value at IBM (A)

By: Benjamin C. Esty and E. Scott Mayfield
This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details
Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy
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Esty, Benjamin C., and E. Scott Mayfield. "Generating Higher Value at IBM (A)." Harvard Business School Case 215-058, May 2015. (Revised September 2017.)

    Understanding Organizational Misconduct

    This project explores the dynamics of organizational misconduct using a longitudinal analysis of firms’ litigation. I answer several important questions about misconduct: When are managers most likely to engage in illegal activities? Why do they perceive certain... View Details
    • 31 Aug 2012
    • Working Paper Summaries

    The Effect of Institutional Factors on the Value of Corporate Diversification

    Keywords: by Venkat Kuppuswamy, George Serafeim & Belén Villalonga
    • July 2022
    • Supplement

    Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

    By: Ayelet Israeli
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
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    Israeli, Ayelet. "Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Spreadsheet Supplement 523-706, July 2022.
    • 25 Aug 2018
    • News

    Are Superstar Firms and Amazon Effects Reshaping the Economy?

    • September 2024
    • Exercise

    Assessing the Value of Unifying and De-Duplicating Customer Data

    By: Elie Ofek and Hema Yoganarasimhan
    This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details
    Keywords: Customer Relationship Management; Measurement and Metrics; Analytics and Data Science; Value
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    Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-Duplicating Customer Data." Harvard Business School Exercise 525-023, September 2024.
    • July–August 2013
    • Article

    Complementary Goods: Creating, Capturing, and Competing for Value

    By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
    This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details
    Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition
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    Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
    • September 2011 (Revised September 2011)
    • Case

    Perella Weinberg Partners: New Firm, Old Values

    By: Clayton S. Rose and Aman Malik
    In the five years since it opened its doors, the investment banking boutique Perella Weinberg Partners had grown into a firm that advised a roster of blue-chip clients on critical transactions and had over $8 billion of client assets under management. The three... View Details
    Keywords: Cost; Investment Banking; Growth and Development; Compensation and Benefits; Growth and Development Strategy; Market Entry and Exit; Going Public; Banking Industry
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    Rose, Clayton S., and Aman Malik. "Perella Weinberg Partners: New Firm, Old Values." Harvard Business School Case 312-013, September 2011. (Revised September 2011.)
    • May–June 2021
    • Article

    Capturing Value in Platform Business Models that Rely on User-Generated Content

    By: Hemang Subramanian, Sabyasachi Mitra and Sam Ransbotham
    Business models increasingly depend on inputs from outside traditional organizational boundaries. For example, platforms that generate revenue from advertising, subscription, or referral fees often rely on user-generated content (UGC). But there is considerable... View Details
    Keywords: Business Model; Network Effects; Mergers and Acquisitions; Valuation; Risk and Uncertainty
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    Subramanian, Hemang, Sabyasachi Mitra, and Sam Ransbotham. "Capturing Value in Platform Business Models that Rely on User-Generated Content." Organization Science 32, no. 3 (May–June 2021): 804–823.
    • February 2003 (Revised August 2004)
    • Background Note

    Note on Valuation-Compensation Tradeoff in Professional Service Firm Acquisitions

    By: Ashish Nanda
    This case highlights the tradeoff between valuation ascribed to professionals at the time of a professional services firm (PSF) acquisition and the postacquisition compensation of these professionals. It emphasizes how a high valuation at acquisition carries with it... View Details
    Keywords: Valuation; Employees; Acquisition; Compensation and Benefits; Service Industry
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    Nanda, Ashish. "Note on Valuation-Compensation Tradeoff in Professional Service Firm Acquisitions." Harvard Business School Background Note 903-111, February 2003. (Revised August 2004.)
    • Article

    The Effect of Institutional Factors on the Value of Corporate Diversification

    By: Venkat Kuppuswamy, George Serafeim and Belen Villalonga
    Using a large sample of diversified firms from 38 countries we investigate the influence of several national-level institutional factors or 'institutional voids' on the value of corporate diversification. Specifically, we explore whether the presence of frictions in a... View Details
    Keywords: Diversification Discount; Institutions; Labor Market; Competition; Human Capital; Diversification; Value; Capital Markets
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    Kuppuswamy, Venkat, George Serafeim, and Belen Villalonga. "The Effect of Institutional Factors on the Value of Corporate Diversification." Advances in Strategic Management 31 (2014).
    • July 2022
    • Teaching Note

    eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 521-077. View Details
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
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    Israeli, Ayelet. "eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms." Harvard Business School Teaching Note 523-012, July 2022.

      Valuing Snap After the IPO Quiet Period

      Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts make investment recommendations on Snap: two with buy... View Details

      • 2021
      • Working Paper

      The Value of Data and Its Impact on Competition

      By: Marco Iansiti
      Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
      Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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      Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
      • November 1984 (Revised October 1989)
      • Case

      Dow Corning Corp.: Business Conduct and Global Values (A)

      Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise. View Details
      Keywords: Business or Company Management; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact
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      Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (A)." Harvard Business School Case 385-018, November 1984. (Revised October 1989.)
      • 2012
      • Chapter

      Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

      By: Jill Avery and Susan Fournier
      With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
      Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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      Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
      • 02 Apr 2009
      • Working Paper Summaries

      The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization

      Keywords: by Maria Guadalupe & Julie M. Wulf
      • June 2010 (Revised August 2021)
      • Case

      Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships

      By: Benjamin C. Esty and Albert Sheen
      After booming for more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and the global economy slid into recession. Ship charter rates (revenue) fell by as much as 90% causing prices... View Details
      Keywords: Fair Value Accounting; Financial Crisis; Capital Markets; Financial Liquidity; International Finance; Globalized Markets and Industries; Valuation; Banking Industry; Shipping Industry; Germany
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      Esty, Benjamin C., and Albert Sheen. "Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships." Harvard Business School Case 210-058, June 2010. (Revised August 2021.)
      • 03 Nov 2020
      • Working Paper Summaries

      The Stock Market Value of Human Capital Creation

      Keywords: by Matthias Regier and Ethan Rouen
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