Publications

Web

Industry Information - Alumni

entertainment news and analysis on everything from film to television to music and gaming. Sign up to receive one or more of their free, topical newsletters. + – Entrepreneurship Breakout List Stanford... View Details

November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

Educators

Nov 2008
Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse

Keywords: Film Entertainment; Motion Pictures and Video Industry

April 1984
Case

General Cinema Corp. (B)

By: Hugo Uyterhoeven

Keywords: Film Entertainment; Motion Pictures and Video Industry

01 Dec 2022
News

Full Court Press

first lady, Jeannette Kagame. Inside Kigali’s three-year-old, $104 million BK Arena (named for the Bank of Kigali), pregame entertainment features a troupe of thunderous, polyrhythmic drummers and dancers.The seats and court are adorned... View Details

Keywords: Dan Morrell

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Educators

Web

Harvard Business School

programming, film acquisition, and international co-production. Named president of HBO Home Entertainment in 1995, McGee received numerous industry awards and oversaw the digital and DVD release of many... View Details

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

Educators

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

What." Since 2009 marks the 50th anniversary of the release of Kind of Blue, it's a good time to ask: How did he do it? One of the answers is "radical simplicity," according to HBS professor Robert D. Austin and Carl Størmer, founding principal of... View Details

Keywords: by Martha Lagace; Music

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Apple's 1984 ad, which aired, not surprisingly, on the 1984 Super Bowl when they announced the launch of the Macintosh personal computer. That is still in the advertising Hall of Fame. It was directed by Ridley Scott, who is a well-known View Details

Keywords: Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Jun 2003
News

Portraits from the Class of 2003

New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s... View Details

Keywords: Arts, Entertainment

March 2009 (Revised January 2010)
Case

DreamWorks SKG Inc.: To Distribute or Not to Distribute?

By: Juan Alcacer, David J. Collis and Mary Furey

Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry

01 Apr 2001
News

Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters

The story of how nonprofit start-up Montage Entertainment came about would be familiar to many past participants in the HBS Business Plan Contest. “Some friends and I were sitting in the café at Shad, discussing View Details

Keywords: Arts, Entertainment; Arts, Entertainment

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

surest way to lasting success in show business. “The battle for star talent is one of the most fascinating aspects of today's entertainment business” In my book, I show that the biggest investments have the highest average returns. Take... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

27 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Claire Friedman...

Current Position: COO and Executive in Charge of Lip Sync Battle Franchise, Casey Patterson Entertainment Current Location: New York/Los Angeles Tell us what you're up to these days. Right after graduation, I packed my bags and moved out... View Details

Keywords: Entertainment / Media / Sports

Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg

Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Read Now

September 2018
Supplement

AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)

By: Henry McGee and Aldo Sesia

The (B) case describes how AMC reacted to the threat from the subscription service MoviePass and provides AMC’s second quarter fiscal year 2018 results. View Details

Keywords: Exhibitors; Movies; Film Entertainment; Competitive Strategy; Finance; Performance

Nov 2009
Conference Presentation

The Reach of Online Movie Trailers

By: Anita Elberse

Keywords: Internet and the Web; Film Entertainment