Publications

Read Now

Nov 2008
Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse

Keywords: Film Entertainment; Motion Pictures and Video Industry

April 1984
Case

General Cinema Corp. (B)

By: Hugo Uyterhoeven

Keywords: Film Entertainment; Motion Pictures and Video Industry

Web

Harvard Business School

programming, film acquisition, and international co-production. Named president of HBO Home Entertainment in 1995, McGee received numerous industry awards and oversaw the digital and DVD release of many... View Details

01 Dec 2022
News

Full Court Press

first lady, Jeannette Kagame. Inside Kigali’s three-year-old, $104 million BK Arena (named for the Bank of Kigali), pregame entertainment features a troupe of thunderous, polyrhythmic drummers and dancers.The seats and court are adorned... View Details

Keywords: Dan Morrell

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg

Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Read Now

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated View Details

Keywords: Entertainment & Broadcast Media

Profile

Annora Wang

What was the shape of your career before pursuing your MBA? I worked in finance, on Wall Street. I enjoyed analysis, but wasn’t always interested in the types of business I got involved in. As an undergraduate at the University of Southern California, I had been... View Details

Keywords: Entertainment / Media

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

surest way to lasting success in show business. “The battle for star talent is one of the most fascinating aspects of today's entertainment business” In my book, I show that the biggest investments have the highest average returns. Take... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

What." Since 2009 marks the 50th anniversary of the release of Kind of Blue, it's a good time to ask: How did he do it? One of the answers is "radical simplicity," according to HBS professor Robert D. Austin and Carl Størmer, founding principal of... View Details

Keywords: by Martha Lagace; Music

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Apple's 1984 ad, which aired, not surprisingly, on the 1984 Super Bowl when they announced the launch of the Macintosh personal computer. That is still in the advertising Hall of Fame. It was directed by Ridley Scott, who is a well-known View Details

Keywords: Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

March 2009 (Revised January 2010)
Case

DreamWorks SKG Inc.: To Distribute or Not to Distribute?

By: Juan Alcacer, David J. Collis and Mary Furey

Keywords: Film Entertainment; Distribution; Strategy; Motion Pictures and Video Industry

01 Jun 2003
News

Portraits from the Class of 2003

New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s... View Details

Keywords: Arts, Entertainment

January 2006
Case

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)

By: James K. Sebenius, Ellen Knebel and Erin Egan

Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial... View Details

Keywords: Decision Making; Film Entertainment; Television Entertainment; Negotiation; Problems and Challenges; United States