Fast Moving Consumer Goods - Publications - Faculty & Research

Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as View Details

19 Dec 2023
Research & Ideas

The 10 Most Popular Articles of 2023

committees and the multi-year roadmap. With the right conditions, leaders can confront even complex organizational problems in one week. Frances Frei and Anne Morriss explain how in their book Move Fast and... View Details

Keywords: by Danielle Kost

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

How should a company deliver financial news—both good and bad—to a broad spectrum of stakeholders, including investors, customers, government, and environmentalists? Energy giants Total and BP have learned best practices through trial and... View Details

Keywords: by Martha Lagace; Energy; Utilities

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

Innovation happens fast and slowly. The GPS applications so prevalent today to guide us from Point A to Point B took their first baby steps nearly three decades ago when President Ronald Reagan encouraged the release of military GPS... View Details

Keywords: by Martha Lagace; Technology

Web

Students on the Job Market - Doctoral

Trade policy in the shadow of conflict: The case of dual-use goods Policymakers increasingly use trade instruments to address national security concerns. This paper studies optimal policy for dual-use goods, items with both military and... View Details

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

open competition. If it makes economic sense to deliver healthcare to someone who's poor, then people will compete to do that. If it's commercially viable, you actually address what today under the definition of healthcare as a public View Details

Keywords: by Martha Lagace; Health

19 Apr 2016
First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details

Keywords: Sean Silverthorne

09 Dec 2002
Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer View Details

Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

22 Feb 2021
Blog Post

I Found My Future at HBS and You Can Too

community’s lifeblood sat dormant along the banks of the Ohio River. Consumed by poverty, the soft bigotry of low expectations had crept into the social construct, sentencing families in underserved communities like mine to a lifetime of... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details

Keywords: Martha Lagace

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

those women probably had wealthy husbands who could support them.) The gender gap is due in part to South Korea holding fast to the traditional idea that men are better leaders than women, Siegel says. The idea is based on neo... View Details

Keywords: by Carmen Nobel

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

experience. However, I always find those with startup experience can be invaluable to a team that needs to be shaken up, take more risks, or explore new ground. Often, those who sacrifice title and pay when they joined, make it up fast as... View Details

Keywords: by Julia B. Austin

Web

Podcast - Business & Environment

market for reusable containers for take-out food and beverages. Fabian shares how Vytal is tackling packaging waste by building a reusable container system for restaurants, canteens, and major events. He explains why deposit-based systems often fail, how Vytal’s... View Details

12 Dec 2023
Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new... View Details

Keywords: by Scott Van Voorhis

02 Jun 2010
First Look

First Look: June 2

norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Publication:Management Science (forthcoming) Abstract Firm-level sales forecasts for retailers can be... View Details

Keywords: Martha Lagace

08 Sep 2015
First Look

September 8, 2015

https://cb.hbsp.harvard.edu/cbmp/product/116006-PDF-ENG Harvard Business School Case 813-114 Coupa The case describes the growth of Coupa, a software-as-a-service platform for procurement/expense management. The issues in the case revolve around how View Details

Keywords: Carmen Nobel

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

organization to pursue the direction. This is appropriate because managerial techniques are being spread fast by imitation, adoption, and MBA education. Administrative techniques were generalized around the world decades ago. So what is... View Details

Keywords: by D. Quinn Mills

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

line has an end and there is an identifiable person who occupies it,” says Buell. “They know they’re last and everyone around them knows it as well.” The anxiety we feel about being last can affect how consumers experience waiting for a... View Details

Keywords: by Michael Blanding; Retail; Service

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

that, then that company has more capital and can do things that it couldn't otherwise do.” Doing well by doing good is an important trend in business generally and venture capital specifically, with the sphere of impact investing no... View Details

Keywords: by Rachel Layne

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Publications