Facebook - Publications - Faculty & Research

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come from? Originality is too... View Details

Keywords: by John Deighton

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

communities (which help far-flung employees find like-minded colleagues), Twitter (which lets employees broadcast information widely, both internally and externally), networks such as Facebook and LinkedIn (which enable information... View Details

Keywords: by Carmen Nobel

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

startups that might not see the same flood of resumes as Google or Facebook but nevertheless have very specific qualifications in the workers they are seeking to hire. “If I’m a small data science startup, I may need someone who knows a... View Details

Keywords: by Michael Blanding; Employment

09 Feb 2015
Research & Ideas

Professional Networking Makes People Feel Dirty

participants showed a relatively low need to get clean, regardless of whether they had used Facebook or LinkedIn. Implications And Next Steps The overall findings pose a paradox: Networking makes low-power employees feel unclean, which... View Details

Keywords: by Carmen Nobel

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

companies they fund. Do Friends Influence Purchases in a Social Network? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for sites such as Facebook and their... View Details

Keywords: by Staff

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details

Keywords: by Dina Gerdeman

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

on the power of using popular social media avenues such as Facebook and Twitter to build a strong support base, fan by fan. Starting in March 2008, to publicize her first single "Just Dance," Lady Gaga took to the social media... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

different traditions. "It felt right and natural, not rigid with a certain style," she said. Yoga "gurus" she had encountered in New York put her off. Stiles used Facebook to promote yoga classes taught out of her... View Details

Keywords: by Kim Girard; Entertainment & Recreation

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

glorification of over-commitment trickled down to the masses? Keinan and her co-authors recreated such “humblebrags” (Humblebrags are essentially brags veiled in a complaint, so as to sound less blatantly like a brag) in mock Facebook... View Details

Keywords: by Michael Blanding

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

who artfully morphed their founding stories to fit their current iteration, creating a narrative arc as the companies evolved, McDonald says. “The founding story that’s associated with a Facebook app becoming a regulated financial... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

22 Jul 2019
Book

How to Be a Digital Platform Leader

as if they were entrepreneurs trying to build the business from scratch. “Twitter, YouTube, and Facebook are going to have to find ways to curate, ways to say certain kinds of activities are unacceptable, and if users are not happy, they... View Details

Keywords: by Martha Lagace

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

I have immersed myself into social media, thanks to an amazing team I'm working with in Raleigh, NC, that is led by Zach Clayton (HBS MBA 2009). I'm learning how to actively use Twitter as well as Facebook and LinkedIn. I enjoy the... View Details

Keywords: by Martha Lagace

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

photo; shared or liked a Coca-Cola-related deal; or wrote a product recommendation. Related Article An Interview With The Author Read The Interview Indeed, many firms began to compete with each other over who can have most Facebook fans... View Details

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

leads to almost a 14 percent drop in revenue from the high-status group. Q: Despite the ability to gather millions of users, the business viability of social networking sites seems uncertain. Is there any good news in your findings for the View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really changed social media’s impact on... View Details

Keywords: by George Riedel

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

hang around with. He promises he won't share that information with anyone. Really? Would you trust him? Well, 2.3 billion Facebook users around the world do, but one thing we know about trust is that it's hard to earn and even harder to... View Details

Keywords: Re: Andi Wang

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

24 Mar 2020
Research & Ideas

These Coronavirus Heroes Show Us How Crisis Leadership Works

Now, at 79, Fauci is the central figure that Americans depend upon to lead us through this crisis with his honest, candid advice and counsel. Last week he was on all five Sunday talk shows and then on a Facebook Live show with Mark... View Details

Keywords: by Bill George; Health

02 Sep 2016
Op-Ed

The Twitter Election

personality, Trump does not use Twitter to listen and seek feedback, generate leads and research the messages he should use in the traditional air and ground wars. Unlike Clinton, Trump seems to reject using social media - including Twitter and View Details

Keywords: by John Quelch and Thales Teixeira

Publications