Publications

Educators

31 Jul 2013
Working Paper Summaries

Learning from Double-Digit Growth Experiences

Keywords: by Eric D. Werker

June 2023
Exercise

Experimenting with Algorithm Resume Screening

By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun

December 2020
Supplement

Experiment B Box Search Implemented

By: Iavor I Bojinov and Karim R. Lakhani

2014
Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar

While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details

Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry

October 2012
Article

Great Leaders Don't Need Experience

By: Gautam Mukunda

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Sep 01 2016
Testimonial

Accessing a World of Experience

Web

MBA Experience - Business & Environment

MBA Experience Take advantage of environmentally related academic, career, extracurricular & entrepreneurial opportunities. Curriculum A list of our environmentally-related elective courses, first-year cases, cross-registration courses,... View Details

June 2025
Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

03 Apr 2017
Blog Post

The International Experience at HBS

promotion, I chose to pursue the transformational experience that Harvard has to offer. As an international student, I wasn’t entirely sure what to expect from HBS. Coming from Morocco and France, but having lived in Texas, the UK and... View Details

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

plans they have presented with a 5 percent cutback still doesn't get us to cash-flow positive. This is one of the points, too, that came out of both projects which is, you have to be aware of the receptors in people's minds, their View Details

Keywords: by Sean Silverthorne

June 1980
Article

The Experience Curve and Antitrust

By: M. E. Porter

Keywords: Law

December 2007 (Revised June 2009)
Case

KPMG (A): A Near-Death Experience

By: Robert G. Eccles and Eliot Sherman

Describes the way in which "Big Four" auditor KPMG dealt with an indictment stemming from the firm's sale of tax shelters. In 2005 Tim Flynn has been KPMG Chairman for a matter of days when he learns that the government is preparing to indict the firm on charges of... View Details

Keywords: Accounting Audits; Crime and Corruption; Taxation; Lawsuits and Litigation; Crisis Management; Partners and Partnerships; Accounting Industry; Service Industry

Educators

July 2008
Article

Fairness in Extended Dictator-Game Experiments

By: Felix Oberholzer-Gee and Reiner Eichenberger

We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers from allocators to recipients substantially decline, partly because many allocators now keep the entire... View Details

Keywords: Decision Choices and Conditions; Fairness; Game Theory; Risk and Uncertainty; Behavior

19 Nov 2018
Video

Transforming Customer Experiences - Webinar

13 Dec 2018
Video

The Research Associate Predoctoral Experience

Jun 19 2018
Testimonial

Describing the "Indescribable" OPM Experience

Aug 27 2015
Testimonial

Creating a Holistic Educational Experience

Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz

This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details

Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity