Publications

January 1995 (Revised September 2011)
Case

Charlotte Beers at Ogilvy & Mather Worldwide (A)

By: Herminia M. Ibarra and Nicole Sackley

Examines Beer's actions on assuming leadership of Ogilvy & Mather Worldwide, the world's sixth largest advertising agency, during a period of rapid industry change and organizational crisis. Focuses on how Beers, the first outsider CEO, engages and leads a senior team... View Details

Keywords: Organizational Change and Adaptation; Leadership; Advertising; Organizational Structure; Advertising Industry

November 2021 (Revised January 2022)
Case

Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

By: Linda A. Hill and Emily Tedards

In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details

Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

March 2002 (Revised August 2006)
Case

September 11th Fund, The: The Creation

By: Jane Wei-Skillern

Describes the entrepreneurial process through which the September 11th Fund was created, developed, and operated, focusing primarily on the furst seven weeks of the fund. This case details the genesis of the fund as a partnership between the United Way of New York City... View Details

Keywords: Leadership; Partners and Partnerships; Social Entrepreneurship; Philanthropy and Charitable Giving

23 Mar 2020
Working Paper Summaries

The Effects of Hierarchy on Learning and Performance in Business Experimentation

Keywords: by Sourobh Ghosh, Stefan H. Thomke, and Hazjier Pourkhalkhali

01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

among team members who are better prepared for the future than they are. As she put it, “How will the supervisor mentor someone who should likely be fast-tracked?” Les Sherry added, “Older managers & mid-level View Details

Keywords: by James Heskett

Research Summary

Strategy Implementation: Role and Management of the Sales Force

My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive... View Details

Article

Why Leadership Training Fails—and What to Do about It

By: Michael Beer, Magnus Finnström and Derek Schrader

U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details

Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States

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September 2005
Case

Whitbread PLC (A)

By: Michael Beer and James Weber

Describes the change process Whitbread employed in transforming its organization and culture from a single underperforming business operating in a relatively stable environment to a multibusiness, high-commitment, and high-performance corporation operating in more... View Details

Keywords: Organizational Change and Adaptation; Change Management; Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business or Company Management; Leadership; Diversification

September 2008 (Revised December 2011)
Case

Frank Addante, Serial Entrepreneur

By: Noam T. Wasserman and Antony Uy

Frank Addante is a 28-year-old serial entrepreneur who is in the process of building his fifth venture. Of his first four ventures, two were sold, one went public, and in the last he decided to close the venture and return unused capital to his investors. With the... View Details

Keywords: Business Startups; Entrepreneurship; Venture Capital; Equity; Selection and Staffing; Groups and Teams

05 Jul 2023
HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

insights gleaned from teaching his MBA course, Leadership: Execution and Action Planning (LEAP), and from classroom observations of mid-career managers in executive education. Over the past decade, Raffaelli... View Details

Keywords: by Ben Rand

January 2020
Case

Lunchclub: Algorithmic Networking

By: Scott Duke Kominers and George Gonzalez

Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details

Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

April 2011
Supplement

Felipe Calderón: Leading with Light and Power (B)

By: J. Bruce Harreld and David Lane

This sequence of cases explores how leaders get their team focused on framing, analyzing, and ultimately acting upon complex decisions. The A case provides an inside look as President of Mexico, Felipe Calderon, works with his cabinet ministers to decide how to... View Details

Keywords: Management Analysis, Tools, and Techniques; Decision Choices and Conditions; Cases; Crime and Corruption; State Ownership; Business or Company Management; Economics; Risk and Uncertainty; Finance; Performance; Management Teams; Strategic Planning; Energy Industry; Mexico City

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Research Summary

Overview

My research focuses on cross-boundary teaming within and between organizations and on how leaders enable the complex collaborations through which execution and innovation are accomplished in a dynamic environment. In one stream of my research, I study collaboration... View Details

July 2016 (Revised October 2016)
Case

Entrepreneurial Sales and Marketing Vignettes

By: Mark Roberge and Frank Cespedes

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details

Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing

February 2023
Case

Nexus Market (A): Ukraine War Ripples into Silicon Valley

By: Tsedal Neeley and Jeff Huizinga

A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties... View Details

Keywords: International Relations; Problems and Challenges; Conflict and Resolution; Technology Industry; United States

April 2012
Article

How Many Direct Reports?

By: Gary L. Neilson and Julie Wulf

If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details

Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams

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March 2003 (Revised November 2005)
Case

Trend Micro (A)

By: Lynn S. Paine and Kim Bettcher

The founder and CEO of Trend Micro is seeking to develop an effective decision-making process for the company's multicultural executive team as part of his effort to develop a more cohesive and focused global organization. This case describes the company's growth and... View Details

Keywords: Decision Making; Management Teams; Diversity; Information Technology Industry