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  • 1994
  • Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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  • October 1992 (Revised September 1996)
  • Case

McDonald's Corporation

By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • Teaching Interest

Overview

By: Gerald C. Chertavian
I am currently teaching Social Entrepreneurship and Systems Change (SESC) as a 2nd year Elective Course. The premise of the course is that social entrepreneurs don’t just build organizations, they change systems. The course explores the frameworks, tools, mindsets,... View Details
Keywords: Social Impact; Systems Change; Social Entrepreneurship; Environmental Sustainability; Housing; Climate Change; Entrepreneurship; Food; Governance; Leadership; Measurement and Metrics; Social Enterprise; System; Africa; Asia; Europe; Latin America; North and Central America; South America
  • Research Summary

Overview

By: Brian L. Trelstad
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

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