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  • All HBS Web  (2,287)
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  • September 1998 (Revised April 2002)
  • Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry
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Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
  • 6:30 PM – 8 PM EST, 27 Jan 2015

Connect with HBS in Toronto

Members of the HBS Career & Professional Development team will share insights into current HBS initiatives and innovations, as well as provide an overview of the career development programs and resources available to you. This event is hosted by Onex Corporation. View Details
  • April 2021
  • Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail." Harvard Business School Case 621-103, April 2021.

    Michael L. Tushman

    Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details

    • 09 Apr 2007
    • Research & Ideas

    Industry Self-Regulation: What’s Working (and What’s Not)?

    about what they're doing will invite more targeting. And I think this concern is well founded, which unfortunately leaves consumers in the dark about many of the innovative programs that companies have... View Details
    Keywords: by Martha Lagace
    • December 2014 (Revised July 2021)
    • Case

    Discovery Limited

    By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
    Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
    Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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    Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
    • 2014
    • Working Paper

    Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future

    By: Vadim Kogan and Stephen A. Greyser
    Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football programs across the country have a lot at stake, because for many,... View Details
    Keywords: Organizational Change and Adaptation; Motivation and Incentives; Higher Education; Sports; Revenue; Emotions; Sports Industry; Education Industry
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    Kogan, Vadim, and Stephen A. Greyser. "Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future." Harvard Business School Working Paper, No. 14-073, February 2014.
    • Teaching

    Overview

    By: Tatiana Sandino
    Professor Sandino teaches the second-year MBA course Mastering Strategy Execution. She also teaches the main doctoral course in management accounting, Management Control and Performance Measurement. Professor Sandino has taught several other MBA courses including the... View Details

      Benson P. Shapiro

      Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

      Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
      • October 25, 2022
      • Article

      Why Sharing Economic Growth with the Community Is Good Business

      By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan
      Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details
      Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America
      Citation
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      Tiburcio, José A., Lino Miguel Dias, and Robert S. Kaplan. "Why Sharing Economic Growth with the Community Is Good Business." Harvard Business Review (website) (October 25, 2022).
      • March 2010 (Revised April 2010)
      • Case

      Deworming Kenya: Translating Research into Action (A)

      By: Nava Ashraf, Neil Buddy Shah and Rachel Gordon
      Karen Levy and her colleague, Margaret Ndanyi, have spent the last six months planning and preparing for a national Kenyan program to target school children most at risk for parasitic worm infection. One week after its launch, the program seemed to be going well but... View Details
      Keywords: Planning; Risk and Uncertainty; Mission and Purpose; Performance Efficiency; Programs; Problems and Challenges; Research; Policy; Health Care and Treatment; Management Practices and Processes; Kenya
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      Ashraf, Nava, Neil Buddy Shah, and Rachel Gordon. "Deworming Kenya: Translating Research into Action (A)." Harvard Business School Case 910-001, March 2010. (Revised April 2010.) (Request a courtesy copy.)
      • 2010
      • Book

      Rethinking the MBA: Business Education at a Crossroads

      By: Srikant M. Datar, David A. Garvin and Patrick Cullen
      "Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now... View Details
      Keywords: Change Management; Transformation; Business Education; Curriculum and Courses; Organizational Change and Adaptation; Problems and Challenges
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      Datar, Srikant M., David A. Garvin, and Patrick Cullen. Rethinking the MBA: Business Education at a Crossroads. Boston: Harvard Business Press, 2010. (Selected by Strategy + Business as one of the Best Business Books of 2010.)
      • September 2003 (Revised November 2005)
      • Case

      Best Buy Co., Inc. (A): An Innovator's Journey

      By: Dorothy A. Leonard and Brian DeLacey
      The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
      Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States
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      Leonard, Dorothy A., and Brian DeLacey. "Best Buy Co., Inc. (A): An Innovator's Journey." Harvard Business School Case 604-043, September 2003. (Revised November 2005.)

        David G. Fubini

        David G. Fubini is a Senior Lecturer in the Organizational Behavior Unit and leader of the Leading Professional Services Firm and Mergers & Acquisitions Programs for Harvard Business School’s Executive Education. His MBA teaching has concentrated on teaching the... View Details

          Elon Kohlberg

          Elon Kohlberg is the Royal Little Professor of Business Administration at the Harvard Business School. His research is mainly in Game Theory, in particular the study of non-cooperative equilibrium.

          Professor Kohlberg has taught many courses in the MBA,... View Details

          Keywords: asset management; education industry; energy; pharmaceuticals; real estate

            Janice H. Hammond

            Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

            Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation
            • Research Summary

            Family Business Management

            John Davis is developing cases and other course materials on family business management for the Executive Education program Families in Business: From Generation to Generation, Families in Business/China, the Owner/President Management... View Details
            • 26 Aug 2009
            • Op-Ed

            Where Cash for Clunkers Ran Off the Road

            and Chrysler are using taxpayer bailout money to advance dealers the refund money they are waiting for from the U.S. government! In the end, administration expenses might well reach 10 percent of total View Details
            Keywords: by John Quelch; Auto
            • September 2007
            • Article

            Relevance and Rigor: Executive Education as a Lever in Shaping Practice and Research

            By: Michael L. Tushman, Amy Fenollosa, Dan McGrath, Charles A. O'Reilly and Adam Michael Kleinbaum
            As professional schools, business schools aspire to couple research rigor with managerial relevance. There has been, however, a concern that business schools are increasingly uncoupled from practice and that business school research lacks real world relevance. This... View Details
            Keywords: Business Education; Executive Education; Learning; Teaching; Management; Practice; Research
            Citation
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            Tushman, Michael L., Amy Fenollosa, Dan McGrath, Charles A. O'Reilly, and Adam Michael Kleinbaum. "Relevance and Rigor: Executive Education as a Lever in Shaping Practice and Research." Academy of Management Learning & Education 6, no. 3 (September 2007): 345–365.
            • 04 Dec 2014
            • News

            Four Doctoral Students Win Prestigious Research Awards

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