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  • 21 Jun 2012 - 24 Jun 2012
  • Conference Presentation

Visual Attention to Power Posers: People Avert their Gaze from Nonverbal Displays of Power

By: Elizabeth Baily Wolf
Existing literature suggests that people visually attend more to powerful/high-status people. However, previous studies manipulated target power/status via the target’s role (e.g., CEO or judge vs. mechanic or fry cook) or clothing (e.g., business suit vs. sweat suit).... View Details
Keywords: Nonverbal Communication; Behavior; Rank and Position; Emotions; Power and Influence
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  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

employees, however, Norton suggests managers take the lead from team members and have them create their own ritual. “I wouldn’t announce via PowerPoint that we are going to do six claps followed by three shouts at every meeting,” Norton says. “That tends to View Details
Keywords: by Michael Blanding
  • Article

Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability

By: Julian De Freitas, Peter DiScioli, Kyle A. Thomas and Steven Pinker
Why do people esteem anonymous charitable giving? We connect normative theories of charitability (captured in Maimonides’ Ladder of Charity) with evolutionary theories of partner choice to test predictions on how attributions of charitability are affected by states of... View Details
Keywords: Charity; Reciprocity; Partner Choice; Common Knowledge; Philanthropy and Charitable Giving; Knowledge; Perception
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  • September 2023
  • Article

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic

By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Martin McKee, David Stuckler, Michael Becher, Sylvain Brouard and Martial Foucault
We study the impact of public health messages on intentions to vaccinate and vaccination uptakes, especially among hesitant groups. We performed an experiment comparing the effects of egoistic and altruistic messages on COVID-19 vaccine intentions and behaviour. We... View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
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  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • July–September 2020
  • Article

Innovation Contest: Effect of Perceived Support for Learning on Participation

By: Olivia Jung, Andrea Blasco and Karim R. Lakhani
Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details
Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment
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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

ineffectiveness of focus groups. What techniques should managers be employing to elicit information from customers? A: Many researchers tell us that one-on-one interviews are superior to focus groups. That is, even a few conventional... View Details
Keywords: by Manda Mahoney
  • July 2023
  • Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details
Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 29 Oct 2013
  • Research & Ideas

Do Employees Work Harder for Higher Pay?

elicit reciprocity in the form of greater effort or productivity." Malhotra and his research team, however, found that paying more only led to greater productivity when the additional pay was presented as a gift, with no strings attached.... View Details
Keywords: by Chuck Leddy & Harvard Gazette
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

help companies quickly hire qualified professionals from racial minorities. Traditional platforms, where the average candidate was white, that employed this same transactional approach did not elicit the same reaction. ShopCo leaders... View Details
Keywords: by Kristen Senz
  • 15 Oct 2018
  • Research & Ideas

Shaky Business: How Handshakes Win Negotiations

the table.” A possible future area to study, the researchers suggest, is whether hugs, high-fives, or fist bumps elicit the same amount of cooperation. Related Reading: The Role of Emotions in Effective Negotiations Henry Kissinger's... View Details
Keywords: by Michael Blanding
  • November 9, 2019
  • Article

Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial

By: Leslie K. John, George Loewenstein, Andrew Marder and Michael Callaham
Objective: To assess the impact of disclosing authors’ conflict of interest declarations to peer reviewers at a medical journal.
Design: Randomised controlled trial.

Setting: The study was conducted within the manuscript review process at the... View Details
Keywords: Conflicts Of Interest; Peer Review; Randomized Controlled Trial; Scientific Publication; Conflict of Interests; Journals and Magazines; Science
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  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

emotion.” Social media companies are well aware of this phenomenon, which is why their algorithms amplify highly emotional posts. They understand that showing users content that elicits emotion will keep them on their platforms longer.... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

conversations elicits the information needed to continuously improve the organization. “If you’re a responsible car owner, you don’t go more than a year without having it in for maintenance, to have it diagnosed and checked over,” Beer... View Details
Keywords: by Dina Gerdeman
  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

Passion: When and How Expressing Passion Elicits Status Conferral and Support from Others, was published in July 2019 in the journal Organizational Behavior and Human Decision Processes. “Passion, like a smile, is contagious.” In the... View Details
Keywords: by Dina Gerdeman
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

license that is expensive and difficult to obtain, the case explains, and the government asked Apple to take them off its Chinese App Store. Apple complied, eliciting blowback from free-speech advocates, showing how different and... View Details
Keywords: by Avery Forman
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

assumptions, and values as well. Authority cannot compel such change. Your Formal Authority Is Less Likely to Elicit People's Knowledge and Insight Every individual in an organization possesses knowledge, skills, and new ideas of... View Details
Keywords: by Carmen Nobel

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