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- March 2019 (Revised April 2021)
- Case
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; Canada; United States; United Kingdom
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The Disruption of the Supply Landscape... View Details
Keywords: Sean Silverthorne
- 23 Aug 2016
- First Look
August 23, 2016
2016 New York: Palgrave Macmillan Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents By: Kirby, William C., and Marijk C. van der Wende, eds. Abstract—This book highlights the... View Details
Keywords: Sean Silverthorne
- 03 Feb 2015
- First Look
First Look: February 3
Organizing the Vacation Rental Industry In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace-a global online... View Details
Keywords: Sean Silverthorne
- 24 May 2011
- First Look
First Look: May 24
time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711414-PDF-ENG Product Development at OPOWER Thomas Eisenmann and Rob GoHarvard Business School Case 811-075 OPOWER, a software startup that helps utilities engage their... View Details
Keywords: Sean Silverthorne
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- 31 Jan 2012
- First Look
First Look: Jan. 31
literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and insurance View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 19 May 2009
- First Look
First Look: May 19, 2009
service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he founded in December 2005, had been the most notable... View Details
Keywords: Martha Lagace
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
managers tend to track members of the top management teams of firms (CEOs, CFOs, Presidents, and Board Chairs) and tend to share educational and location-based commonalities with the specific insiders they choose to follow. Collectively,... View Details
Keywords: Dina Gerdeman
- 21 Feb 2017
- First Look
First Look at New Research: February 21
content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the executive education market is heavily subsidized by the organizations... View Details
Keywords: Carmen Nobel
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Tedlow, a noted business historian on the HBS faculty and the MBA class of 1949 Professor of Business Administration. His latest book (Andy Grove: The Life and Times of an American) is a biography of Andy Grove, a founding father of Intel, which has gone from View Details
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