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Publications

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      • 2018
      • Working Paper

      Zig-Zagging Your Way to Transformative Impact

      By: V. Kasturi Rangan and Tricia Gregg
      Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,... View Details
      Keywords: Social Entrepreneurship; Performance Efficiency; Growth and Development; Outcome or Result; Strategy
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      Rangan, V. Kasturi, and Tricia Gregg. "Zig-Zagging Your Way to Transformative Impact." Harvard Business School Working Paper, No. 18-062, January 2018.
      • January 2018 (Revised March 2019)
      • Teaching Note

      Jumia Nigeria: from Retail to Marketplace (A) and (B)

      By: Ramon Casadesus-Masanell and Karen Elterman
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
      Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.)
      • January–February 2018
      • Article

      Inclusive Growth: Profitable Strategies for Tackling Poverty and Inequality

      By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat
      More than a billion people in the developing world remain in extreme poverty and outside the formal economy. Traditional CSR programs have done little to alleviate the situation and rarely produce transformative change.
      Instead of trying to fix local problems,... View Details
      Keywords: Inclusive Growth; Sustainability; Social Impact; Business Strategy; Shared Value; Impact Investing; Inequality; Corporate Governance; Balanced Scorecard; Strategy Execution; Economic Growth; Developing Countries and Economies; Poverty; Equality and Inequality; Corporate Social Responsibility and Impact; Strategy; Investment
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      Kaplan, Robert S., George Serafeim, and Eduardo Tugendhat. "Inclusive Growth: Profitable Strategies for Tackling Poverty and Inequality." Harvard Business Review 96, no. 1 (January–February 2018): 127–133.
      • January 2018
      • Supplement

      Jumia Nigeria PowerPoint Supplement

      By: Ramon Casadesus-Masanell
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
      Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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      Casadesus-Masanell, Ramon. "Jumia Nigeria PowerPoint Supplement." Harvard Business School PowerPoint Supplement 718-468, November 2017.
      • November 2017 (Revised September 2020)
      • Supplement

      Miami's Tech Future (B): Building the Entrepreneurial Ecosystem

      By: Rosabeth Moss Kanter
      In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting... View Details
      Keywords: Scaling; Growth; Startup; Community Engagement; Community Impact; Community Relations; Business Startups; Entrepreneurship; Information Technology; Growth and Development Strategy; Business and Community Relations; Miami; Florida
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      Kanter, Rosabeth Moss. "Miami's Tech Future (B): Building the Entrepreneurial Ecosystem." Harvard Business School Supplement 318-034, November 2017. (Revised September 2020.)
      • November 2017
      • Teaching Note

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
      Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
      • October 2017 (Revised August 2018)
      • Case

      HTC and Virtual Reality

      By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
      In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details
      Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry
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      Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
      • October 2017 (Revised October 2022)
      • Case

      Jumia Nigeria: from Retail to Marketplace (A)

      By: Ramon Casadesus-Masanell and Namrata Arora
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
      Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
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      Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised October 2022.)
      • October 2017 (Revised September 2018)
      • Supplement

      Jumia Nigeria: from Retail to Marketplace (B)

      By: Ramon Casadesus-Masanell and Namrata Arora
      This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details
      Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
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      Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
      • September 2017 (Revised January 2019)
      • Case

      Public Entrepreneurs? Picking a Path

      By: Mitchell Weiss and Matthew Segneri
      Direct entry into government remained an uncommon post-HBS path, with only 1%–2% of recent classes going directly into the public sector. But, for public-minded MBAs, government wasn’t the sole province for public problem-solving. MBAs could join or launch companies... View Details
      Keywords: Public Entrepreneurship; Careers; Tri-sector Athlete; Job Searching; Government Innovation; Govtech; CivicTech; Civic Technology; Civic Innovation; Government Technology; MBA Class Of 2017; Social Enterprise; Social Entrepreneurship; Public Sector; Government Administration; Job Search; Jobs and Positions; Innovation Leadership; Technology Industry; Public Administration Industry; United States
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      Weiss, Mitchell, and Matthew Segneri. "Public Entrepreneurs? Picking a Path." Harvard Business School Case 818-005, September 2017. (Revised January 2019.)
      • September 2017 (Revised June 2019)
      • Case

      Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

      By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
      This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details
      Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China
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      Malloy, Christopher J., Lauren H. Cohen, and Anthony K. Woo. "Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China." Harvard Business School Case 218-043, September 2017. (Revised June 2019.)
      • 2017
      • Chapter

      Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

      By: Elizabeth J. Altman and Michael Tushman
      Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter... View Details
      Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Strategic Leadership; Top Management Teams; CEO Role; Business Strategy; Organizational Change and Adaptation; Leadership; Managerial Roles; Digital Platforms
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      Altman, Elizabeth J., and Michael Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 177–207. Advances in Strategic Management. Emerald Publishing Limited, 2017.
      • May 2017 (Revised March 2018)
      • Case

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
      Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
      Citation
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
      • May 2017
      • Teaching Note

      CIC: Catalyzing Entrepreneurial Ecosystems (A) & (B)

      By: William R. Kerr and Alexis Brownell
      Teaching Note for HBS Nos. 817-126 and 817-127. View Details
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      Kerr, William R., and Alexis Brownell. "CIC: Catalyzing Entrepreneurial Ecosystems (A) & (B)." Harvard Business School Teaching Note 817-143, May 2017.
      • May 2017 (Revised October 2017)
      • Case

      Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems

      By: Lynda M. Applegate, Terri L. Griffith and Ann Majchrzak
      Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less... View Details
      Keywords: Collaboration; Crowdsourcing; Entrepreneurial Finance; Innovation; Organizational Design; Startups; Business Startups; Collaborative Innovation and Invention; Entrepreneurship; Finance; Product Development
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      Applegate, Lynda M., Terri L. Griffith, and Ann Majchrzak. "Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems." Harvard Business School Case 817-134, May 2017. (Revised October 2017.)
      • May 2017
      • Teaching Note

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)

      By: Elie Ofek and Margot Eiran
      Teaching Note for HBS Nos. 517-103 and 517-066. View Details
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)." Harvard Business School Teaching Note 517-120, May 2017.
      • April 2017
      • Supplement

      CIC: Catalyzing Entrepreneurial Ecosystems (B)

      By: William R. Kerr, Sari Kerr and Alexis Brownell
      CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the... View Details
      Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Expansion; Growth and Development Strategy; Boston; Cambridge; St. Louis
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      Kerr, William R., Sari Kerr, and Alexis Brownell. "CIC: Catalyzing Entrepreneurial Ecosystems (B)." Harvard Business School Supplement 817-127, April 2017.
      • March 2017
      • Case

      CIC: Catalyzing Entrepreneurial Ecosystems (A)

      By: William R. Kerr, Sari Kerr and Alexis Brownell
      CIC creates "entrepreneurial ecosystems," renting out office and co-working space to start-ups and related companies and providing basic business needs like Wi-Fi and legal advice. Founder Tim Rowe refers to the CIC as "innovation infrastructure," bringing together... View Details
      Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Business Offices; Innovation and Invention
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      Kerr, William R., Sari Kerr, and Alexis Brownell. "CIC: Catalyzing Entrepreneurial Ecosystems (A)." Harvard Business School Case 817-126, March 2017.
      • February 2017 (Revised December 2018)
      • Case

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

      By: Elie Ofek and Margot Eiran
      In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
      Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.)
      • 2017
      • Working Paper

      Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

      By: Elizabeth J. Altman and Michael L. Tushman
      Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This paper... View Details
      Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Institutional Logics; Strategic Leadership; Top Management Teams; CEO Role; Organizational Change and Adaptation; Digital Platforms; Innovation and Invention; Organizational Design; Strategy; Managerial Roles
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      Altman, Elizabeth J., and Michael L. Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." Harvard Business School Working Paper, No. 17-076, February 2017. (Revised April 2017.)
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