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March 2022
Supplement

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza

Web

Success Academy Charter Schools | Information Technology

Featured Case Success Academy Charter Schools The multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. The case explores the role of the government in the... View Details

February 2024
Case

Tabby: Winning Consumers' Digital Wallets

By: Eva Ascarza and Fares Khrais

Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details

Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Technology Industry; Saudi Arabia

October 2023 (Revised February 2024)
Teaching Note

Managing Customer Retention at Teleko

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Case No. 523-005. View Details

Keywords: Customer Relationship Management; United States

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

2015
Case

EPILOGUE: Kate Spade New York: Will Expansion Deepen or Dilute the Brand?

By: Eva Ascarza and Keith Wilcox

2015
Case

Kate Spade New York: Will Expansion Deepen or Dilute the Brand?

By: Keith Wilcox and Eva Ascarza

August 2016
Case

VMD Medical Imaging Center

By: Susanna Gallani and Eva Labro

VMD Medical Imaging Center, a local independent provider of medical imaging services, is facing some important challenges. Despite efficiency improvements and cost cutting initiatives carried out over the past few years, their profitability is shrinking; their prices... View Details

Keywords: Costing; Death Spiral; Transfer Pricing; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Industry

August 2012
Teaching Note

Messer Griesheim (A) (Abridged) and (B) (TN)

By: Josh Lerner and Eva Lutz

Teaching Note for 813-018 and 809-057 View Details

Keywords: Private Equity; Venture Capital; Energy; Family Ownership; Energy Industry; Europe

Web

Hidden Workers: Caregivers - Managing the Future of Work

Raman, Eva Sage-Gavin, & Kristen Hines 01 SEP 2021 Increased reliance on technology and changing demographics have shaped the way that companies hire. Hiring processes are designed to find “perfect” candidates in an efficient manner, but... View Details

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

then went on to sell it to SalesForce. Kyle is now a VC at DCM Ventures. Andrew and Bin from Boba Guys - I’m particularly interested in scaling out Food & Beverage businesses because I just took classes in Real Estate and Restaurants in my EC (Elective... View Details

October 2023 (Revised February 2024)
Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry

March 2025
Teaching Note

Unintended Consequences of Algorithmic Personalization

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS Case No. 524-052. View Details

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States

2015
Teaching Note

Kate Spade New York: Will Expansion Deepen or Dilute the Brand? Teaching Note

By: Eva Ascarza and Keith Wilcox

August 2016 (Revised June 2018)
Teaching Note

VMD Medical Imaging Center

By: Susanna Gallani and Eva Labro

VMD Medical Imaging Center addresses a number of issues related to the role of costing systems in organizations and the challenges impacting their design and maintenance as the organization grows and develops over time. This teaching note begins by offering detailed... View Details

Keywords: Strategy; Cost Management; Management Systems

02 Oct 2012
First Look

First Look: October 2

Evidence from a Field Experiment Authors: Kevin Boudreau, Tom Brady, Ina Ganguli, Patrick Gaule, Eva Guinan, Karim Lakhani, and Tony Hollenberg Abstract We present the results of a field experiment conducted within the Harvard Medical... View Details

Keywords: Sean Silverthorne

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